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In this UX course, learners will be introduced to the techniques for gaining UX insights from large numbers of users, including web analytics, A/B testing, and remote unmoderated studies. We will discuss how these techniques work, when they can be applied, and what can be learned by using them. This course is part of the User Experience (UX) Research and Design MicroMasters Program.


This course does not involve any written exams. Students need to answer 5 assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Each answer needs to be 200 words (1 Page). Once the answers are submitted, the tutor will check and assess the work.


Edukite courses are free to study. To successfully complete a course you must submit all the assignment of the course as part of the assessment. Upon successful completion of a course, you can choose to make your achievement formal by obtaining your Certificate at a cost of £49.

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  • Show it to prove your success



Course Credit: University of Michigan

Course Curriculum

About Research at Scale
What is UX Research at Scale? 00:02:00
A Maturity Model 00:07:00
The Basics of UX Research 00:17:00
UX Research as Narrative 00:08:00
Findings versus Reports 00:10:00
Interview: How do people practice UX Research at scale now? 00:38:00
Behavioral Analytics
Website Analytics for UX 00:07:00
All About Metrics 00:11:00
Research Questions & Website Analytics 00:09:00
Search Analytics 00:07:00
Remote Testing
Remote Testing 00:11:00
Remote Moderated Testing 00:07:00
Remote Unmoderated Testing 00:08:00
Example Remote Unmoderated Test 00:16:00
A/B Testing and Preference Testing
About A/B Testing 00:08:00
A/B Testing vs Preference Testing 00:05:00
Conducting Preference Testing 00:11:00
Conducting an A/B Study 00:07:00
Between vs. Within Subjects 00:04:00
Ethics of A/B Testing 00:07:00
Lija Hogan Responds to your Questions: Tips, Tricks, and More Thoughts 00:40:00
Submit Your Assignment 00:00:00
Certification 00:00:00

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