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In this UX course, learners will be introduced to the techniques for gaining UX insights from large numbers of users, including web analytics, A/B testing, and remote unmoderated studies. We will discuss how these techniques work, when they can be applied, and what can be learned by using them. This course is part of the User Experience (UX) Research and Design MicroMasters Program.
Assessment
This course does not involve any written exams. Students need to answer 5 assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Each answer needs to be 200 words (1 Page). Once the answers are submitted, the tutor will check and assess the work.
Certification
Edukite courses are free to study. To successfully complete a course you must submit all the assignment of the course as part of the assessment. Upon successful completion of a course, you can choose to make your achievement formal by obtaining your Certificate at a cost of £49.
Having an Official Edukite Certification is a great way to celebrate and share your success. You can:
- Add the certificate to your CV or resume and brighten up your career
- Show it to prove your success
Course Credit: University of Michigan
Course Curriculum
| About Research at Scale | |||
| What is UX Research at Scale? | 00:02:00 | ||
| A Maturity Model | 00:07:00 | ||
| The Basics of UX Research | 00:17:00 | ||
| UX Research as Narrative | 00:08:00 | ||
| Findings versus Reports | 00:10:00 | ||
| Interview: How do people practice UX Research at scale now? | 00:38:00 | ||
| Behavioral Analytics | |||
| Website Analytics for UX | 00:07:00 | ||
| All About Metrics | 00:11:00 | ||
| Research Questions & Website Analytics | 00:09:00 | ||
| Search Analytics | 00:07:00 | ||
| Remote Testing | |||
| Remote Testing | 00:11:00 | ||
| Remote Moderated Testing | 00:07:00 | ||
| Remote Unmoderated Testing | 00:08:00 | ||
| Example Remote Unmoderated Test | 00:16:00 | ||
| A/B Testing and Preference Testing | |||
| About A/B Testing | 00:08:00 | ||
| A/B Testing vs Preference Testing | 00:05:00 | ||
| Conducting Preference Testing | 00:11:00 | ||
| Conducting an A/B Study | 00:07:00 | ||
| Between vs. Within Subjects | 00:04:00 | ||
| Ethics of A/B Testing | 00:07:00 | ||
| Lija Hogan Responds to your Questions: Tips, Tricks, and More Thoughts | 00:40:00 | ||
| Assessment | |||
| Submit Your Assignment | 00:00:00 | ||
| Certification | 00:00:00 | ||
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