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This UX course will provide an overview of survey methodology from the perspective of UX research. UX surveys typically focus on the uncovering user needs, connecting needs to user characteristics, and gaining insight into user attitudes towards systems they use. In this course, learners will learn how the basics of UX survey research works and conduct a survey of their own design.


This course does not involve any written exams. Students need to answer 5 assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Each answer needs to be 200 words (1 Page). Once the answers are submitted, the tutor will check and assess the work.


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Course Credit: University of Michigan

Course Curriculum

Asking the Right People (Coverage Error)
Course Introduction 00:08:00
Understanding Error 00:07:00
Four Sources of Error 00:08:00
When and How to Use Surveys
Defining Your Population 00:09:00
Probability vs Non-Probability 00:11:00
Non-Probability Samples 00:10:00
Non-Probability Samples: Panels 00:13:00
Survey Modes 00:10:00
Getting Answers (Nonresponse error)
Nonresponse: The Respondent Mindset 00:12:00
Nonresponse: Increasing Benefits 00:11:00
Nonresponse: Reducing Cost 00:10:00
Nonresponse: Establishing Trust 00:12:00
Writing Questions (Measurement Error)
Questions: The Respondent State of Mind 00:10:00
Defining Your Concept 00:14:00
Anatomy of a Survey Question 00:09:00
Basic Guidelines for Writing Questions 00:20:00
Open-Ended Questions 00:10:00
Closed-Ended Questions 00:13:00
Designing Nominal Questions 00:12:00
Designing Ordinal Questions 00:18:00
Common UX Survey Questions 00:15:00
Visual Design of Survey Questions 00:18:00
Advanced Topics
Submit Your Assignment 00:00:00
Certification 00:00:00
International & Multicultural Surveys 00:08:00
Surveys: Final Thoughts 00:06:00

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