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This UX course will provide an overview of survey methodology from the perspective of UX research. UX surveys typically focus on the uncovering user needs, connecting needs to user characteristics, and gaining insight into user attitudes towards systems they use. In this course, learners will learn how the basics of UX survey research works and conduct a survey of their own design.
Assessment
This course does not involve any written exams. Students need to answer 5 assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Each answer needs to be 200 words (1 Page). Once the answers are submitted, the tutor will check and assess the work.
Certification
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Course Credit: University of Michigan
Course Curriculum
| Asking the Right People (Coverage Error) | |||
| Course Introduction | 00:08:00 | ||
| Understanding Error | 00:07:00 | ||
| Four Sources of Error | 00:08:00 | ||
| When and How to Use Surveys | |||
| Defining Your Population | 00:09:00 | ||
| Probability vs Non-Probability | 00:11:00 | ||
| Non-Probability Samples | 00:10:00 | ||
| Non-Probability Samples: Panels | 00:13:00 | ||
| Survey Modes | 00:10:00 | ||
| Getting Answers (Nonresponse error) | |||
| Nonresponse: The Respondent Mindset | 00:12:00 | ||
| Nonresponse: Increasing Benefits | 00:11:00 | ||
| Nonresponse: Reducing Cost | 00:10:00 | ||
| Nonresponse: Establishing Trust | 00:12:00 | ||
| Writing Questions (Measurement Error) | |||
| Questions: The Respondent State of Mind | 00:10:00 | ||
| Defining Your Concept | 00:14:00 | ||
| Anatomy of a Survey Question | 00:09:00 | ||
| Basic Guidelines for Writing Questions | 00:20:00 | ||
| Open-Ended Questions | 00:10:00 | ||
| Closed-Ended Questions | 00:13:00 | ||
| Designing Nominal Questions | 00:12:00 | ||
| Designing Ordinal Questions | 00:18:00 | ||
| Common UX Survey Questions | 00:15:00 | ||
| Visual Design of Survey Questions | 00:18:00 | ||
| Advanced Topics | |||
| Assessment | |||
| Submit Your Assignment | 00:00:00 | ||
| Certification | 00:00:00 | ||
| International & Multicultural Surveys | 00:08:00 | ||
| Surveys: Final Thoughts | 00:06:00 | ||
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