Learn the best ways of customer research
Any business starts with market research that can be divided into two parts- analysing customer’s needs and understanding “the market”. The [course_title] provides a detailed guide for researching about the customer’s needs by the intensive
The course includes both qualitative and quantitive techniques of investigating customers needs and demands. The qualitative methods include interviews, focus groups, Voice of the Customer, composing questions for a survey while the quantitative techniques include sampling, survey execution, quantitative data interpretation, conjoint analysis, factor analysis. Based on these two methods, you can adapt your mixed-method approach (combination of both qualitative and quantitative method) for researching the customer
The [course_title] course is designed for the non-specialist people who want to be a project manager or want to start his business.
This course does not involve any written exams. Students need to answer 5 assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Each answer needs to be 200 words (1 Page). Once the answers are submitted, the tutor will check and assess the work.
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Course Credit: MIT
|Lecture 1 First Class||00:10:00|
|Lecture 2 Boston Beer||00:10:00|
|Lecture 3 Interviewing||00:10:00|
|Lecture 4 Observation||00:10:00|
|Lecture 5 Scrubbing||00:10:00|
|Lecture 6 The Pains and Pleasures of Pricing||00:10:00|
|Submit Your Assignment||00:00:00|
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