Learn the best ways of customer research

Any business starts with market research that can be divided into two parts- analysing customer’s needs and understanding “the market”. The [course_title] provides a detailed guide for researching about the customer’s needs by the intensive

The course includes both qualitative and quantitive techniques of investigating customers needs and demands. The qualitative methods include interviews, focus groups, Voice of the Customer, composing questions for a survey while the quantitative techniques include sampling, survey execution, quantitative data interpretation, conjoint analysis, factor analysis. Based on these two methods, you can adapt your mixed-method approach (combination of both qualitative and quantitative method) for researching the customer

The [course_title] course is designed for the non-specialist people who want to be a project manager or want to start his business.

Assessment

This course does not involve any written exams. Students need to answer 5 assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Each answer needs to be 200 words (1 Page). Once the answers are submitted, the tutor will check and assess the work.

Certification

Edukite courses are free to study. To successfully complete a course you must submit all the assignment of the course as part of assessment. Upon successful completion of a course, you can choose to make your achievement formal by obtaining your Certificate at a cost of £49.

Having an Official Edukite Certification is a great way to celebrate and share your success. You can:

• Add the certificate to your CV or resume and brighten up your career
• Show it to prove your success

Course Credit: MIT