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Marketing deals directly with promoting the products or services offered by a business. It is important for an organization to implement marketing management strategies to successfully design and implement promotional activities to increase sales and profit.

Take this [course_title] to know and understand the fundamental concepts of marketing that will enable you to formulate the right strategies to promote your business. You are guaranteed to learn how to analyze your competition and utilize your core strengths.


This course does not involve any written exams. Students need to answer 5 assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Each answer need to be 200 words (1 Page). Once the answers are submitted, the tutor will check and assess the work.


Edukite courses are free to study. To successfully complete a course you must submit all the assignment of the course as part of assessment. Upon successful completion of a course, you can choose to make your achievement formal by obtaining your Certificate at a cost of £49.

Having an Official Edukite Certification is a great way to celebrate and share your success. You can:

  • Add the certificate to your CV or resume and brighten up your career
  • Show it to prove your success



Course Credit: MIT

Course Curriculum

Introduction 00:05:00
The Customer Decision Process 00:15:00
Marketing Strategy: Deciding Which Markets to Target – Part I 00:10:00
Marketing Strategy: Deciding Which Markets to Target – Part II 00:10:00
Product Development: Trading Off Risk and Reward 00:15:00
Pricing 00:15:00
The Design and Management of Marketing Channels – Part I 00:20:00
The Design and Management of Marketing Channels – Part II 00:15:00
Advertising 00:15:00
Submit Your Assignment 00:00:00
Certification 00:00:00

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