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Globally, 1 in 11 jobs are in the hospitality industry, with predictions for continued job growth. Hospitality careers are often stereotyped as low-wage and entry-level with little opportunity for advancement, but with constant innovation, opportunities for talented individuals are vast, and growing. Are you wondering if a career in hotel management, restaurant management, hotel asset management, or services marketing would be beneficial for you?  


This course does not involve any written exams. Students need to answer 5 assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Each answer needs to be 200 words (1 Page). Once the answers are submitted, the tutor will check and assess the work.


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Course Credit: C. U

Course Curriculum

Module: 01
Explore the Hospitality Industry video 00:02:00
What Is the Hospitality Industry? 00:06:00
Globalization in hospitality 00:05:00
Hospitality is global 00:02:00
Opportunity and the Hospitality Industry 00:05:00
Module: 02
Innovation in the Industry 00:05:00
A Strategic View of the Hospitality Industry 00:05:00
What Is Strategy? 00:03:00
Interview with Bill Minnock of Marriott Worldwide 00:03:00
Corporate vs. Business Strategies 00:02:00
Module: 03
Growth Strategies 00:04:00
Interview with Dan Coleman of Walt Disney Company 00:03:00
Creating Value 00:06:00
The Options Matrix 00:04:00
The Strategic Management Process 00:04:00
Module: 04
Strategic Direction Setting 00:04:00
Interview with Sandeep Bhalla of the Berkeley Hotel 00:02:00
Situation Analysis Using HCAT 00:04:00
Analyzing HCAT Results 00:05:00
What Is Innovation? 00:02:00
Module: 05
Views on Business Model Innovation 00:07:00
How Do Owners Evaluate a Potential Investment? 00:05:00
Choosing the Level of Branding 00:02:00
Introduction to Project Evaluation 00:01:00
Introduction to Exhibit B 00:05:00
Module: 06
Exhibit B for the Spanish Playa 00:03:00
Evaluating the Spanish Playa Hotel 00:04:00
Evaluating the deal, part 2 00:03:00
The Rules of Engagement 00:04:00
Contract Negotiation 00:03:00
Module: 07
Interview with Luc Delafosse of the Hotel de Crillon 00:04:00
Interview with Imran Changezi of Jumeirah Hotels 00:02:00
Interview with Dan Coleman of Walt Disney Company 00:02:00
Why Franchise? 00:04:00
Ask the Experts about Franchises in the Future 00:02:00
Module: 08
Interview with Martin Key of the Cachet Group 00:02:00
The Hospitality Brand Promise 00:04:00
Target Markets for the Hospitality Enterprise 00:04:00
Hospitality Value Creation and Price 00:04:00
Viewpoints on Competitive Positioning 00:03:00
Module: 09
Hospitality Industry Intermediaries 00:06:00
Ask the Expert About eCommerce in Hospitality 00:05:00
New Media Challenges 00:03:00
What Is Marketing’s Job? 00:05:00
Measures of Marketing Performance 00:08:00
Module: 10
Hospitality New Media Marketing 00:03:00
HR Is Key to the Success of the Hospitality Organization 00:02:00
Approaches to HR Management 00:02:00
Ask the Experts About HR Management 00:07:00
Experts discuss careers in hospitality 00:04:00
How Smart Hospitality Organizations Attract Talent 00:02:00
ow Smart Hospitality Organizations Select Talent 00:02:00
Module: 11
Essentials of Talent Development 00:04:00
Talent Assessment 00:02:00
Ask the Experts About Rewards and Incentives 00:05:00
Course Wrap-up 00:02:00
Submit Your Assignment 00:00:00
Certification 00:00:00

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