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What does marketing mean to you? How does it influence the digital world? These are the basic expects you will be exploring in this course.

In this course how marketing is mutually beneficial for both a seller and a buyer is explained to you. And a seller doesn’t only offer commodities but also services and ideas. You will also learn to tackle difficult situations like consumer uncertainty and competitive offerings in this course.

Assessment

This course does not involve any written exams. Students need to answer 5 assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Each answer needs to be 200 words (1 Page). Once the answers are submitted, the tutor will check and assess the work.

Certification

Edukite courses are free to study. To successfully complete a course you must submit all the assignment of the course as part of the assessment. Upon successful completion of a course, you can choose to make your achievement formal by obtaining your Certificate at a cost of £49.

Having an Official Edukite Certification is a great way to celebrate and share your success. You can:

  • Add the certificate to your CV or resume and brighten up your career
  • Show it to prove your success

 

Course Credit: University of Illinois

Course Curriculum

Module 01
Digital Marketing – Digital Concept Co Creation, Part 1 00:04:00
Digital Marketing – Digital Concept Co Creation, Part 2 00:14:00
Digital Marketing – Digital Concept Co Creation, Part 3 00:07:00
Digital Marketing – Case Study Intro Local Motors 00:02:00
Digital Marketing – Digital Concept Doppelgänger Brands, Part 1 00:10:00
Digital Marketing – Digital Concept Doppelgänger Brands, Part 2 00:07:00
Module 02
Digital Marketing – Exercise Ideas Lego com 00:06:00
Digital Marketing – Campus Spotlight John Rogers 00:10:00
Digital Marketing – Basic Concept Promotion 00:08:00
Digital Marketing – Digital Marketing IQ Promotion 00:04:00
Digital Marketing – Exercise RedLaser com 00:12:00
Digital Marketing – Campus Spotlight Hari Sundaram 00:23:00
Digital Marketing – Digital Concept Authenticity, Part 1 00:11:00
Digital Marketing – Digital Concept Authenticity, Part 2 00:09:00
Module 03
Digital Marketing – Case Study Intro Pepsi Refresh 00:03:00
Digital Marketing – Digital Concept User Generated Content, Part 1 00:10:00
Digital Marketing – Digital Concept User Generated Content, Part 2 00:08:00
Digital Marketing – Exercise Wikipedia org 00:13:00
Digital Marketing – Campus Spotlight Alan Craig 00:16:00
Digital Marketing – Basic Concept Placement 00:08:00
Digital Marketing – IQ Placement 00:03:00
Module 04
Digital Marketing – Digital Concept New Retail, Part 1 00:09:00
Digital Marketing – Digital Concept New Retail, Part 2 00:09:00
Digital Marketing – Case Study Intro Threadless 00:04:00
Digital Marketing – Digital Concept 3D Printing, Part 1 00:09:00
Digital Marketing – Digital Concept 3D Printing, Part 2 00:12:00
Digital Marketing – Exercise Thingiverse com 00:10:00
Digital Marketing – Thingiverse Exercise Follow Up 00:09:00
Module 05
Digital Marketing – Video Demonstration of Printing at 3D Hubs 00:02:00
Digital Marketing – Campus Spotlight Travis Ross 00:12:00
Digital Marketing – Basic Concept Price 00:08:00
Digital Marketing – Digital Marketing IQ Price 00:03:00
Digital Marketing – Digital Concept Pay What You Want, Part 1 00:05:00
Digital Marketing – Digital Concept Pay What You Want, Part 2 00:10:00
Module 06
Digital Marketing – Case Study Intro Radiohead 00:02:00
Digital Marketing – Radiohead Case Study Follow Up 00:01:00
Digital Marketing – Digital Concept Price Comparison Tools, Part 1 00:07:00
Digital Marketing – Digital Concept Price Comparison Tools, Part 2 00:07:00
Digital Marketing – What is Marketing 00:08:00
Digital Marketing – Basic Concept Product 00:08:00
Digital Marketing – IQ Product 00:04:00
Assessment
Submit Your Assignment 00:00:00
Certification 00:00:00

Course Reviews

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