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What does marketing mean to you? How does it influence the digital world? These are the basic expects you will be exploring in this course.
In this course how marketing is mutually beneficial for both a seller and a buyer is explained to you. And a seller doesn’t only offer commodities but also services and ideas. You will also learn to tackle difficult situations like consumer uncertainty and competitive offerings in this course.
Assessment
This course does not involve any written exams. Students need to answer 5 assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Each answer needs to be 200 words (1 Page). Once the answers are submitted, the tutor will check and assess the work.
Certification
Edukite courses are free to study. To successfully complete a course you must submit all the assignment of the course as part of the assessment. Upon successful completion of a course, you can choose to make your achievement formal by obtaining your Certificate at a cost of £49.
Having an Official Edukite Certification is a great way to celebrate and share your success. You can:
- Add the certificate to your CV or resume and brighten up your career
- Show it to prove your success
Course Credit: University of Illinois
Course Curriculum
| Module 01 | |||
| Digital Marketing – Digital Concept Co Creation, Part 1 | 00:04:00 | ||
| Digital Marketing – Digital Concept Co Creation, Part 2 | 00:14:00 | ||
| Digital Marketing – Digital Concept Co Creation, Part 3 | 00:07:00 | ||
| Digital Marketing – Case Study Intro Local Motors | 00:02:00 | ||
| Digital Marketing – Digital Concept Doppelgänger Brands, Part 1 | 00:10:00 | ||
| Digital Marketing – Digital Concept Doppelgänger Brands, Part 2 | 00:07:00 | ||
| Module 02 | |||
| Digital Marketing – Exercise Ideas Lego com | 00:06:00 | ||
| Digital Marketing – Campus Spotlight John Rogers | 00:10:00 | ||
| Digital Marketing – Basic Concept Promotion | 00:08:00 | ||
| Digital Marketing – Digital Marketing IQ Promotion | 00:04:00 | ||
| Digital Marketing – Exercise RedLaser com | 00:12:00 | ||
| Digital Marketing – Campus Spotlight Hari Sundaram | 00:23:00 | ||
| Digital Marketing – Digital Concept Authenticity, Part 1 | 00:11:00 | ||
| Digital Marketing – Digital Concept Authenticity, Part 2 | 00:09:00 | ||
| Module 03 | |||
| Digital Marketing – Case Study Intro Pepsi Refresh | 00:03:00 | ||
| Digital Marketing – Digital Concept User Generated Content, Part 1 | 00:10:00 | ||
| Digital Marketing – Digital Concept User Generated Content, Part 2 | 00:08:00 | ||
| Digital Marketing – Exercise Wikipedia org | 00:13:00 | ||
| Digital Marketing – Campus Spotlight Alan Craig | 00:16:00 | ||
| Digital Marketing – Basic Concept Placement | 00:08:00 | ||
| Digital Marketing – IQ Placement | 00:03:00 | ||
| Module 04 | |||
| Digital Marketing – Digital Concept New Retail, Part 1 | 00:09:00 | ||
| Digital Marketing – Digital Concept New Retail, Part 2 | 00:09:00 | ||
| Digital Marketing – Case Study Intro Threadless | 00:04:00 | ||
| Digital Marketing – Digital Concept 3D Printing, Part 1 | 00:09:00 | ||
| Digital Marketing – Digital Concept 3D Printing, Part 2 | 00:12:00 | ||
| Digital Marketing – Exercise Thingiverse com | 00:10:00 | ||
| Digital Marketing – Thingiverse Exercise Follow Up | 00:09:00 | ||
| Module 05 | |||
| Digital Marketing – Video Demonstration of Printing at 3D Hubs | 00:02:00 | ||
| Digital Marketing – Campus Spotlight Travis Ross | 00:12:00 | ||
| Digital Marketing – Basic Concept Price | 00:08:00 | ||
| Digital Marketing – Digital Marketing IQ Price | 00:03:00 | ||
| Digital Marketing – Digital Concept Pay What You Want, Part 1 | 00:05:00 | ||
| Digital Marketing – Digital Concept Pay What You Want, Part 2 | 00:10:00 | ||
| Module 06 | |||
| Digital Marketing – Case Study Intro Radiohead | 00:02:00 | ||
| Digital Marketing – Radiohead Case Study Follow Up | 00:01:00 | ||
| Digital Marketing – Digital Concept Price Comparison Tools, Part 1 | 00:07:00 | ||
| Digital Marketing – Digital Concept Price Comparison Tools, Part 2 | 00:07:00 | ||
| Digital Marketing – What is Marketing | 00:08:00 | ||
| Digital Marketing – Basic Concept Product | 00:08:00 | ||
| Digital Marketing – IQ Product | 00:04:00 | ||
| Assessment | |||
| Submit Your Assignment | 00:00:00 | ||
| Certification | 00:00:00 | ||
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