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This Diploma course in Digital Marketing will provide you with an introduction to key digital marketing specialisms from mobile marketing and social media marketing to email marketing.
In this course you will have a detailed understanding of digital marketing, career progression in digital marketing, successfully planning and implementing a digital marketing campaign and also an understanding on how to maximize return on investments from digital marketing activities.
Assessment
This course does not involve any written exams. Students need to answer 5 assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Each answer needs to be 200 words (1 Page). Once the answers are submitted, the tutor will check and assess the work.
Certification
Edukite courses are free to study. To successfully complete a course you must submit all the assignment of the course as part of the assessment. Upon successful completion of a course, you can choose to make your achievement formal by obtaining your Certificate at a cost of £49.
Having an Official Edukite Certification is a great way to celebrate and share your success. You can:
- Add the certificate to your CV or resume and brighten up your career
- Show it to prove your success
Course Credit: Coursera
Course Curriculum
Module 01 | |||
Digital Marketing – Marketing in an Analog World – Course Introduction | 00:07:00 | ||
Digital Marketing – Digital vs Analog Side 2 | 00:10:00 | ||
Digital Marketing – Basic Concept Domination | 00:07:00 | ||
Digital Marketing – Vicarious Learning Activity Typewriter | 00:05:00 | ||
Digital Marketing – Lecture 1 Efficiency Side 1 | 00:08:00 | ||
Digital Marketing – Lecture 1 Efficiency Side 2 | 00:11:00 | ||
Digital Marketing – Case Study U of I Credit Union | 00:13:00 | ||
Digital Marketing – Democracy Side 1 | 00:09:00 | ||
Digital Marketing – Democracy Side 2 | 00:11:00 | ||
Digital Marketing – Exercise Purchase Online | 00:12:00 | ||
Module 02 | |||
Digital Marketing – Research Insights Donna Hoffman | 00:19:00 | ||
Digital Marketing – Analog Resistance – Basic Concept Resistance | 00:06:00 | ||
Digital Marketing – Vicarious Learning Activity Adult Coloring Books | 00:04:00 | ||
Digital Marketing – Analog Resistance -Protection Side 1 | 00:07:00 | ||
Digital Marketing – Analog Resistance -Protection Side 2 | 00:09:00 | ||
Digital Marketing – Analog Resistance -Case Study Willard Airport | 00:12:00 | ||
Digital Marketing – Analog Resistance -Physicality Side 1 | 00:08:00 | ||
Digital Marketing – Analog Resistance -Physicality Side 2 | 00:11:00 | ||
Digital Marketing – Analog Resistance -Exercise Visit a Physical Store 1 | 00:05:00 | ||
Digital Marketing – Analog Resistance -Research Insights Markus Giesler | 00:14:00 | ||
Module 03 | |||
Digital Marketing – Marketing in an Analog World – Basic Concept Synergy | 00:05:00 | ||
Digital Marketing – Vicarious Learning Activity Ink Hunter | 00:05:00 | ||
Digital Marketing – Glocal Side 1 | 00:08:00 | ||
Digital Marketing – Glocal Side 2 | 00:10:00 | ||
Digital Marketing – Case Study Amazon@Illinois | 00:14:00 | ||
Digital Marketing – TouchTech Side 1 | 00:10:00 | ||
Digital Marketing – TouchTech Side 2 | 00:07:00 | ||
Digital Marketing – Exercise Augmented Reality App | 00:07:00 | ||
Digital Marketing – Research Insights David Bell | 00:23:00 | ||
Digital Marketing – Marketing in an Analog World – Basic Concept Transformation | 00:07:00 | ||
Digital Marketing – Vicarious Learning Activity Thingiverse Customizer | 00:07:00 | ||
Module 04 | |||
Digital Marketing – Embracing Side 1 | 00:07:00 | ||
Digital Marketing – Embracing Side 2 | 00:07:00 | ||
Digital Marketing – Case Study Illinois Athletics | 00:13:00 | ||
Digital Marketing – Distancing Side 1 | 00:09:00 | ||
Digital Marketing – Distancing Side 2 | 00:09:00 | ||
Digital Marketing – Exercise Visit a Physical Store 2 | 00:05:00 | ||
Digital Marketing – Research Insights Wayne Hoyer | 00:16:00 | ||
Assessment | |||
Submit Your Assignment | 00:00:00 | ||
Certification | 00:00:00 |
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