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This Diploma course in Digital Marketing will provide you with an introduction to key digital marketing specialisms from mobile marketing and social media marketing to email marketing.

In this course you will have a detailed understanding of digital marketing, career progression in digital marketing, successfully planning and implementing a digital marketing campaign and also an understanding on how to maximize return on investments from digital marketing activities.

Assessment

This course does not involve any written exams. Students need to answer 5 assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Each answer needs to be 200 words (1 Page). Once the answers are submitted, the tutor will check and assess the work.

Certification

Edukite courses are free to study. To successfully complete a course you must submit all the assignment of the course as part of the assessment. Upon successful completion of a course, you can choose to make your achievement formal by obtaining your Certificate at a cost of £49.

Having an Official Edukite Certification is a great way to celebrate and share your success. You can:

  • Add the certificate to your CV or resume and brighten up your career
  • Show it to prove your success

 

Course Credit: Coursera

Course Curriculum

Module 01
Digital Marketing – Marketing in an Analog World – Course Introduction 00:07:00
Digital Marketing – Digital vs Analog Side 2 00:10:00
Digital Marketing – Basic Concept Domination 00:07:00
Digital Marketing – Vicarious Learning Activity Typewriter 00:05:00
Digital Marketing – Lecture 1 Efficiency Side 1 00:08:00
Digital Marketing – Lecture 1 Efficiency Side 2 00:11:00
Digital Marketing – Case Study U of I Credit Union 00:13:00
Digital Marketing – Democracy Side 1 00:09:00
Digital Marketing – Democracy Side 2 00:11:00
Digital Marketing – Exercise Purchase Online 00:12:00
Module 02
Digital Marketing – Research Insights Donna Hoffman 00:19:00
Digital Marketing – Analog Resistance – Basic Concept Resistance 00:06:00
Digital Marketing – Vicarious Learning Activity Adult Coloring Books 00:04:00
Digital Marketing – Analog Resistance -Protection Side 1 00:07:00
Digital Marketing – Analog Resistance -Protection Side 2 00:09:00
Digital Marketing – Analog Resistance -Case Study Willard Airport 00:12:00
Digital Marketing – Analog Resistance -Physicality Side 1 00:08:00
Digital Marketing – Analog Resistance -Physicality Side 2 00:11:00
Digital Marketing – Analog Resistance -Exercise Visit a Physical Store 1 00:05:00
Digital Marketing – Analog Resistance -Research Insights Markus Giesler 00:14:00
Module 03
Digital Marketing – Marketing in an Analog World – Basic Concept Synergy 00:05:00
Digital Marketing – Vicarious Learning Activity Ink Hunter 00:05:00
Digital Marketing – Glocal Side 1 00:08:00
Digital Marketing – Glocal Side 2 00:10:00
Digital Marketing – Case Study Amazon@Illinois 00:14:00
Digital Marketing – TouchTech Side 1 00:10:00
Digital Marketing – TouchTech Side 2 00:07:00
Digital Marketing – Exercise Augmented Reality App 00:07:00
Digital Marketing – Research Insights David Bell 00:23:00
Digital Marketing – Marketing in an Analog World – Basic Concept Transformation 00:07:00
Digital Marketing – Vicarious Learning Activity Thingiverse Customizer 00:07:00
Module 04
Digital Marketing – Embracing Side 1 00:07:00
Digital Marketing – Embracing Side 2 00:07:00
Digital Marketing – Case Study Illinois Athletics 00:13:00
Digital Marketing – Distancing Side 1 00:09:00
Digital Marketing – Distancing Side 2 00:09:00
Digital Marketing – Exercise Visit a Physical Store 2 00:05:00
Digital Marketing – Research Insights Wayne Hoyer 00:16:00
Assessment
Submit Your Assignment 00:00:00
Certification 00:00:00

Course Reviews

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