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This is a course which introduces you to how marketers can strategically select and utilize various digital media and communication channels to reach and engage consumers.
You will learn about the principles of marketing communication and the roles and functions of media and how they give an incredible speed of innovation and change in technology. Knowledge on an operational and technical knowledge about a platform will be provided to you.
Assessment
This course does not involve any written exams. Students need to answer 5 assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Each answer needs to be 200 words (1 Page). Once the answers are submitted, the tutor will check and assess the work.
Certification
Edukite courses are free to study. To successfully complete a course you must submit all the assignment of the course as part of the assessment. Upon successful completion of a course, you can choose to make your achievement formal by obtaining your Certificate at a cost of £49.
Having an Official Edukite Certification is a great way to celebrate and share your success. You can:
- Add the certificate to your CV or resume and brighten up your career
- Show it to prove your success
Course Credit: University of Illinois
Course Curriculum
| Module 01 | |||
| Digital Marketing Channels – The Landscape | 00:07:00 | ||
| Digital Marketing – Understanding Marketing as Communication | 00:05:00 | ||
| Digital Marketing – Marketing Communication Functions and Challenges | 00:06:00 | ||
| Digital Marketing – The Media and Mediums of Marketing Communication | 00:03:00 | ||
| Digital Marketing – Evolution of Marketing Media | 00:02:00 | ||
| Digital Marketing – Marketing Communication Using Traditional Media Channels | 00:02:00 | ||
| Module 02 | |||
| Digital Marketing – Advantages and Disadvantages of Mass Marketing Communication | 00:03:00 | ||
| Digital Marketing – Interview Jan Slater Chief Marketing Officer | 00:24:00 | ||
| Digital Marketing – Understanding Digital Media | 00:06:00 | ||
| Digital Marketing – The Impacts of Digital Media on Human Communication | 00:10:00 | ||
| Digital Marketing – Defining Features of Digital Media Technologies | 00:05:00 | ||
| Digital Marketing – The Impacts of Digital Media on Marketing Communication | 00:07:00 | ||
| Module 03 | |||
| Digital Marketing – Interview The Trade Desk | 00:19:00 | ||
| Digital Marketing – Overview of Online Display Advertising | 00:07:00 | ||
| Digital Marketing – Overview of Search Marketing | 00:12:00 | ||
| Digital Marketing – Overview of Social Media Marketing | 00:13:00 | ||
| Digital Marketing – Michelle Stenger Illinois Athletics | 00:17:00 | ||
| Module 04 | |||
| Digital Marketing – Content Marketing Part 1 | 00:07:00 | ||
| Digital Marketing – Content Marketing Part 2 | 00:07:00 | ||
| Digital Marketing – Mobile Marketing Part 1 | 00:11:00 | ||
| Digital Marketing – Mobile Marketing Part 2 | 00:16:00 | ||
| Digital Marketing – Out of Home OOH Marketing | 00:06:00 | ||
| Digital Marketing – Direct Marketing in the Digital Era | 00:04:00 | ||
| Assessment | |||
| Submit Your Assignment | 00:00:00 | ||
| Certification | 00:00:00 | ||
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