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This is a course which introduces you to how marketers can strategically select and utilize various digital media and communication channels to reach and engage consumers.

You will learn about the principles of marketing communication and the roles and functions of media and how they give an incredible speed of innovation and change in technology. Knowledge on an operational and technical knowledge about a platform will be provided to you.


This course does not involve any written exams. Students need to answer 5 assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Each answer needs to be 200 words (1 Page). Once the answers are submitted, the tutor will check and assess the work.


Edukite courses are free to study. To successfully complete a course you must submit all the assignment of the course as part of the assessment. Upon successful completion of a course, you can choose to make your achievement formal by obtaining your Certificate at a cost of £49.

Having an Official Edukite Certification is a great way to celebrate and share your success. You can:

  • Add the certificate to your CV or resume and brighten up your career
  • Show it to prove your success


Course Credit: University of Illinois

Course Curriculum

Module 01
Digital Marketing Channels – The Landscape 00:07:00
Digital Marketing – Understanding Marketing as Communication 00:05:00
Digital Marketing – Marketing Communication Functions and Challenges 00:06:00
Digital Marketing – The Media and Mediums of Marketing Communication 00:03:00
Digital Marketing – Evolution of Marketing Media 00:02:00
Digital Marketing – Marketing Communication Using Traditional Media Channels 00:02:00
Module 02
Digital Marketing – Advantages and Disadvantages of Mass Marketing Communication 00:03:00
Digital Marketing – Interview Jan Slater Chief Marketing Officer 00:24:00
Digital Marketing – Understanding Digital Media 00:06:00
Digital Marketing – The Impacts of Digital Media on Human Communication 00:10:00
Digital Marketing – Defining Features of Digital Media Technologies 00:05:00
Digital Marketing – The Impacts of Digital Media on Marketing Communication 00:07:00
Module 03
Digital Marketing – Interview The Trade Desk 00:19:00
Digital Marketing – Overview of Online Display Advertising 00:07:00
Digital Marketing – Overview of Search Marketing 00:12:00
Digital Marketing – Overview of Social Media Marketing 00:13:00
Digital Marketing – Michelle Stenger Illinois Athletics 00:17:00
Module 04
Digital Marketing – Content Marketing Part 1 00:07:00
Digital Marketing – Content Marketing Part 2 00:07:00
Digital Marketing – Mobile Marketing Part 1 00:11:00
Digital Marketing – Mobile Marketing Part 2 00:16:00
Digital Marketing – Out of Home OOH Marketing 00:06:00
Digital Marketing – Direct Marketing in the Digital Era 00:04:00
Submit Your Assignment 00:00:00
Certification 00:00:00

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