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Globally, 1 in 11 jobs are in the hospitality industry, with predictions for continued job growth. Hospitality careers are often stereotyped as low-wage and entry-level with little opportunity for advancement, but with constant innovation, opportunities for talented individuals are vast, and growing. Are you wondering if a career in hotel management, restaurant management, hotel asset management, or services marketing would be beneficial for you?
Assessment
This course does not involve any written exams. Students need to answer 5 assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Each answer needs to be 200 words (1 Page). Once the answers are submitted, the tutor will check and assess the work.
Certification
Edukite courses are free to study. To successfully complete a course you must submit all the assignment of the course as part of the assessment. Upon successful completion of a course, you can choose to make your achievement formal by obtaining your Certificate at a cost of £49.
Having an Official Edukite Certification is a great way to celebrate and share your success. You can:
- Add the certificate to your CV or resume and brighten up your career
- Show it to prove your success
Course Credit: C. U
Course Curriculum
| Module: 01 | |||
| Explore the Hospitality Industry video | 00:02:00 | ||
| What Is the Hospitality Industry? | 00:06:00 | ||
| Globalization in hospitality | 00:05:00 | ||
| Hospitality is global | 00:02:00 | ||
| Opportunity and the Hospitality Industry | 00:05:00 | ||
| Module: 02 | |||
| Innovation in the Industry | 00:05:00 | ||
| A Strategic View of the Hospitality Industry | 00:05:00 | ||
| What Is Strategy? | 00:03:00 | ||
| Interview with Bill Minnock of Marriott Worldwide | 00:03:00 | ||
| Corporate vs. Business Strategies | 00:02:00 | ||
| Module: 03 | |||
| Growth Strategies | 00:04:00 | ||
| Interview with Dan Coleman of Walt Disney Company | 00:03:00 | ||
| Creating Value | 00:06:00 | ||
| The Options Matrix | 00:04:00 | ||
| The Strategic Management Process | 00:04:00 | ||
| Module: 04 | |||
| Strategic Direction Setting | 00:04:00 | ||
| Interview with Sandeep Bhalla of the Berkeley Hotel | 00:02:00 | ||
| Situation Analysis Using HCAT | 00:04:00 | ||
| Analyzing HCAT Results | 00:05:00 | ||
| What Is Innovation? | 00:02:00 | ||
| Module: 05 | |||
| Views on Business Model Innovation | 00:07:00 | ||
| How Do Owners Evaluate a Potential Investment? | 00:05:00 | ||
| Choosing the Level of Branding | 00:02:00 | ||
| Introduction to Project Evaluation | 00:01:00 | ||
| Introduction to Exhibit B | 00:05:00 | ||
| Module: 06 | |||
| Exhibit B for the Spanish Playa | 00:03:00 | ||
| Evaluating the Spanish Playa Hotel | 00:04:00 | ||
| Evaluating the deal, part 2 | 00:03:00 | ||
| The Rules of Engagement | 00:04:00 | ||
| Contract Negotiation | 00:03:00 | ||
| Module: 07 | |||
| Interview with Luc Delafosse of the Hotel de Crillon | 00:04:00 | ||
| Interview with Imran Changezi of Jumeirah Hotels | 00:02:00 | ||
| Interview with Dan Coleman of Walt Disney Company | 00:02:00 | ||
| Why Franchise? | 00:04:00 | ||
| Ask the Experts about Franchises in the Future | 00:02:00 | ||
| Module: 08 | |||
| Interview with Martin Key of the Cachet Group | 00:02:00 | ||
| The Hospitality Brand Promise | 00:04:00 | ||
| Target Markets for the Hospitality Enterprise | 00:04:00 | ||
| Hospitality Value Creation and Price | 00:04:00 | ||
| Viewpoints on Competitive Positioning | 00:03:00 | ||
| Module: 09 | |||
| Hospitality Industry Intermediaries | 00:06:00 | ||
| Ask the Expert About eCommerce in Hospitality | 00:05:00 | ||
| New Media Challenges | 00:03:00 | ||
| What Is Marketing’s Job? | 00:05:00 | ||
| Measures of Marketing Performance | 00:08:00 | ||
| Module: 10 | |||
| Hospitality New Media Marketing | 00:03:00 | ||
| HR Is Key to the Success of the Hospitality Organization | 00:02:00 | ||
| Approaches to HR Management | 00:02:00 | ||
| Ask the Experts About HR Management | 00:07:00 | ||
| Experts discuss careers in hospitality | 00:04:00 | ||
| How Smart Hospitality Organizations Attract Talent | 00:02:00 | ||
| ow Smart Hospitality Organizations Select Talent | 00:02:00 | ||
| Module: 11 | |||
| Essentials of Talent Development | 00:04:00 | ||
| Talent Assessment | 00:02:00 | ||
| Ask the Experts About Rewards and Incentives | 00:05:00 | ||
| Course Wrap-up | 00:02:00 | ||
| Assessment | |||
| Submit Your Assignment | 00:00:00 | ||
| Certification | 00:00:00 | ||
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