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SWOT analysis is a strategic planning technique undertaken by an organisation to identify its internal strengths and weaknesses, as well as its external opportunities and threats. The introductory [course_title] is designed to guide you to understand the SWOT analysis. You will learn how to write SWOT analysis gradually. The free course helps you to learn why SWOT analysis is so important for any business, how to conduct it and when. For illustration, the case study analysis of the British company, Brompton Bicycle will be presented to you.

Upon completion, you will able to write SWOT analysis of a case study by using the following strategies:

  • Selecting key information
  • Making concise notes
  • Choosing an appropriate structure and
  • Using language effectively


This course does not involve any written exams. Students need to answer 5 assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Each answer needs to be 200 words (1 Page). Once the answers are submitted, the tutor will check and assess the work.


Edukite courses are free to study. To successfully complete a course you must submit all the assignment of the course as part of the assessment. Upon successful completion of a course, you can choose to make your achievement formal by obtaining your Certificate at a cost of £49.


Having an Official Edukite Certification is a great way to celebrate and share your success. You can:

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  • Show it to prove your success


Course Credit: Open Learn

Course Curriculum

lec 01 Introduction business_communication__writing_a_swot_analysis 00:05:00
lec 02 What is a SWOT analysis 00:05:00
lec 03 What is a case study 00:05:00
lec 04 The SWOT framework 00:10:00
lec 05 Looking at a SWOT analysis report 00:30:00
lec 06 Understanding an assignment title 00:05:00
lec 07 Identifying strengths, weaknesses, opportunities and threats 00:15:00
lec 08 Filling in the SWOT table 01:00:00
lec 09 Structuring a paragraph 00:15:00
lec 10 Michael’s SWOT analysis of Brompton Bicycle 00:15:00
lec 11 Conclusion business_communication__writing_a_swot_analysis 00:05:00
Submit Your Assignment 00:00:00
Certification 00:00:00

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