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Understanding “the market” is another vital part of doing market research after doing the “customer research”. The [course_title] course focuses on the “market part” and helps you to understand the market so that you can take the right decisions. 

Throughout the [course_title] course, you will learn to write, conduct and analyse a marketing research survey. You will explore the market structure and segmentation. In the course, you will know the practical techniques for consulting and market researching including factor analysis, perceptual mapping, conjoint, and cluster analysis. Finally, the course shows you the use of software for market research along with the concept of probability, statistics, and multiple linear regressions.

In short, the purpose of the course is to enrich you with the widely used analysis techniques for doing market research.


This course does not involve any written exams. Students need to answer 5 assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Each answer needs to be 200 words (1 Page). Once the answers are submitted, the tutor will check and assess the work.


Edukite courses are free to study. To successfully complete a course you must submit all the assignment of the course as part of assessment. Upon successful completion of a course, you can choose to make your achievement formal by obtaining your Certificate at a cost of £49.

Having an Official Edukite Certification is a great way to celebrate and share your success. You can:

  • Add the certificate to your CV or resume and brighten up your career
  • Show it to prove your success



Course Credit: MIT

Course Curriculum

Introduction 00:10:00
Conjoint Basics 00:10:00
Creating a Survey 00:10:00
Cluster Analysis 00:10:00
Perceptual Maps 00:10:00
Submit Your Assignment 00:00:00
Certification 00:00:00

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