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The [course_title] comprises two parts, one relating to marketing and the other to financial information. Each part consists of a short, introductory reading and an activity which requires students to analyse their own work practice in relation to the ideas covered in the reading. The marketing reading and activity cover the concept of ‘customers’ and who customers are in different work contexts. The financial information reading and activity cover the idea of financial stakeholders and their interests in an organisation.


This course does not involve any written exams. Students need to answer 5 assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Each answer needs to be 200 words (1 Page). Once the answers are submitted, the tutor will check and assess the work.


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Course Credit: Open Learn

Course Curriculum

L1 Introduction to Stakeholders in marketing and finance 00:15:00
L2 Introduction to customers, consumers and clients 00:35:00
L3 Introduction to Financial Stakeholders 00:55:00
L4 Conclusion of Stakeholders in marketing and finance 00:15:00
Submit Your Assignment 00:00:00
Certification 00:00:00

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