The basics of branding products and services are similar. Branding your service-based small business, though, poses challenges greater than those faced by product-driven companies. In this [course_title], you will learn how to apply the concepts of advertising and marketing to branding. The course examines topics and various strategies related to building, measuring, and managing a brand, including direct and indirect measures of brand equity, structures of desired brand knowledge, choice of brand elements, development of supporting marketing programs, and management of brands over time.
This course does not involve any written exams. Students need to answer 5 assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Each answer needs to be 200 words (1 Page). Once the answers are submitted, the tutor will check and assess the work.
Edukite courses are free to study. To successfully complete a course you must submit all the assignment of the course as part of assessment. Upon successful completion of a course, you can choose to make your achievement formal by obtaining your Certificate at a cost of £49.
Having an Official Edukite Certification is a great way to celebrate and share your success. You can:
- Add the certificate to your CV or resume and brighten up your career
- Show it to prove your success
Course Credit: Open Learn
|Products, services and branding||00:10:00|
|How products are defined and classified||00:10:00|
|Introducing the product life cycle and describing product features||00:10:00|
|Thinking about the future for the Volkwagen Golf||00:10:00|
|Building a portfolio of beer brands||00:10:00|
|Submit Your Assignment||00:00:00|
No Reviews found for this course.