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Learn to apply effective marketing Management theories and practice in the real business scenarios.

Marketing management is the central point of promoting a business. Through the [course_title] course, you will learn the process of Marketing Management or developing strategies and plan for product or services, advertising, promotions, sales to reach the targeted customers.

The course shows you the fundamentals of marketing management along with its principles and practices, implementation and the ways of assessing marketing opportunities. Apart from these, you will learn the theory of marketing including the mix of cases, discussions, lectures, guest speakers, individual assignments, and group projects.

In short, the course covers the whole process of Marketing Management.


This course does not involve any written exams. Students need to answer 5 assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Each answer needs to be 200 words (1 Page). Once the answers are submitted, the tutor will check and assess the work.


Edukite courses are free to study. To successfully complete a course you must submit all the assignment of the course as part of assessment. Upon successful completion of a course, you can choose to make your achievement formal by obtaining your Certificate at a cost of £49.

Having an Official Edukite Certification is a great way to celebrate and share your success. You can:

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  • Show it to prove your success



Course Credit: MIT

Course Curriculum

Introduction and company analysis 00:30:00
Customer analysis I 00:30:00
Customer analysis II and III Value to the customer and customer lifetime value 01:00:00
Segmentation, targeting and positioning 00:30:00
IBS, social responsibility and marketing 00:30:00
Branding 01:00:00
Product 00:30:00
Submit Your Assignment 00:00:00
Certification 00:00:00

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