Assessment
This course does not involve any written exams. Students need to answer 5 assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Each answer need to be 200 words (1 Page). Once the answers are submitted, the tutor will check and assess the work.
Certification
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Course Credit: Univercity of Virginia
Course Curriculum
| lec1 Why Marketing Analytics | 00:05:00 | ||
| lec2 Course Overview | 00:02:00 | ||
| lec3 Introduction to the Marketing Process | 00:03:00 | ||
| lec4 Airbnbs Marketing Process | 00:07:00 | ||
| lec5 Airbnbs Strategic Challenge | 00:02:00 | ||
| lec6 Airbnbs Marketing Strategy with Data | 00:04:00 | ||
| lec7 Using Text Analytics | 00:04:00 | ||
| lec8 Utilizing Data to Improve Marketing Strategy | 00:04:00 | ||
| lec9 Introduction to Metrics for Measuring Brand Assets | 00:01:00 | ||
| lec10 Snapple and Brand Value | 00:06:00 | ||
| lec11 Developing Brand Personality | 00:04:00 | ||
| lec12 Brand Personality Red Bull | 00:01:00 | ||
| lec13 Developing Brand Architecture | 00:06:00 | ||
| lec14 Brand Architecture Red Bull | 00:03:00 | ||
| lec15 Brand Architecture Etch A Sketch | 00:03:00 | ||
| lec16 Measuring Brand Value | 00:10:00 | ||
| lec17 Measuring Brand Value Key Points | 00:01:00 | ||
| lec18 Revenue Premium as a Measure of Brand Equity | 00:06:00 | ||
| lec19 Calculating Brand Value Snapple | 00:05:00 | ||
| lec20 Welcome to Week3 | 00:01:00 | ||
| lec21 Customer Life time Value CLV | 00:05:00 | ||
| lec22 Customer Life time Value Netflix | 00:03:00 | ||
| lec23 Calculating CLV | 00:07:00 | ||
| lec24 Understanding the CLV Formula | 00:03:00 | ||
| lec25 Applying the CLV Formula Netflix | 00:07:00 | ||
| lec26 Extending the CLV Formula Part1 | 00:08:00 | ||
| lec27 Extending the CLV Formula Part2 | 00:04:00 | ||
| lec28 Using CLV to Make Decisions IBM | 00:04:00 | ||
| lec29 CLVA Forward Looking Measure | 00:03:00 | ||
| lec30 Welcome to Week4 | 00:01:00 | ||
| lec31 Determining Cause and Effect through Experiments | 00:04:00 | ||
| lec32 Designing Basic Experiments | 00:07:00 | ||
| lec33 Designing Before After Experiments | 00:06:00 | ||
| lec34 Designing Full Factorial Web Experiments | 00:04:00 | ||
| lec35 Designing an Experiment Etch A Sketch | 00:03:00 | ||
| lec36 Analyzing an Experiment Etch A Sketch | 00:08:00 | ||
| lec37 Analyzing an Experiment Betty Spaghetty | 00:05:00 | ||
| lec38 Projecting Lift | 00:03:00 | ||
| lec39 Calculating Projected Lift Betty Spaghetty | 00:06:00 | ||
| lec40 Pit falls of Marketing Experiments | 00:03:00 | ||
| lec41 Maximizing Effectiveness Nanoblocks | 00:08:00 | ||
| lec42 Welcome to Week5 | 00:02:00 | ||
| lec43 Using Regression Analysis | 00:02:00 | ||
| lec44 What Regressions Reveal | 00:05:00 | ||
| lec45 Interpreting Regression Outputs | 00:10:00 | ||
| lec46 Multivariable Regressions | 00:06:00 | ||
| lec47 Omitted Variable Bias | 00:06:00 | ||
| lec48 Using Price Elasticity to Evaluate Marketing | 00:07:00 | ||
| lec49 Understanding Log Models | 00:06:00 | ||
| lec50 Marketing Mix Models | 00:07:00 | ||
| Assessment | |||
| Submit Your Assignment | 00:00:00 | ||
| Certification | 00:00:00 | ||
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