The A/B Testing course provides students with the foundational knowledge to design and analyze A/B tests to create business insights and support decision making. You will learn the fundamental principles of experiment design, how to design and analyze randomized design experiments and matched-pair design experiments. Throughout this course you’ll also learn the techniques to apply your knowledge in a data analytics program called Alteryx.
Assessment
This course does not involve any written exams. Students need to answer 5 assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Each answer needs to be 200 words (1 Page). Once the answers are submitted, the tutor will check and assess the work.
Certification
Edukite courses are free to study. To successfully complete a course you must submit all the assignment of the course as part of the assessment. Upon successful completion of a course, you can choose to make your achievement formal by obtaining your Certificate at a cost of £49.
Having an Official Edukite Certification is a great way to celebrate and share your success. You can:
- Add the certificate to your CV or resume and brighten up your career
- Show it to prove your success
Course Credit: Udacity
Course Curriculum
| module: 1 | |||
| Conclusion | 00:01:00 | ||
| Units | 00:01:00 | ||
| Treatment and Control Groups | 00:02:00 | ||
| Experimental and Control Variables | 00:02:00 | ||
| Control Variables | 00:03:00 | ||
| Testing Correlation | 00:04:00 | ||
| Lurking Variables | 00:01:00 | ||
| Experiment Duration | 00:02:00 | ||
| Experimental Design | 00:02:00 | ||
| Conclusion | 00:01:00 | ||
| Intro to Randomized Design | 00:01:00 | ||
| Selecting Variables in an Experiment | 00:01:00 | ||
| Control Variables Solution | 00:01:00 | ||
| Experiment Design and Setup | 00:01:00 | ||
| Identify the Control Variables | 00:01:00 | ||
| module: 2 | |||
| Sample Size | 00:01:00 | ||
| Preparing the Data for Analysis | 00:04:00 | ||
| Analyzing the Results | 00:02:00 | ||
| Analyzing the Results Example | 00:01:00 | ||
| Analyzing Results in Alteryx | 00:02:00 | ||
| Conclusion | 00:01:00 | ||
| Introduction to Matched Pair Design | 00:01:00 | ||
| Selecting Treatment Units | 00:01:00 | ||
| Selecting Control Units | 00:01:00 | ||
| Selecting Multiple Control Units for a Treatment Unit | 00:02:00 | ||
| Matching Stores Example | 00:02:00 | ||
| Analyzing the Results Overview | 00:01:00 | ||
| Analyzing Matched Pair Design Solution | 00:02:00 | ||
| Conclusion | 00:01:00 | ||
| Introduction | 00:01:00 | ||
| module: 3 | |||
| Pricing Elasticity Analysis Problem | 00:02:00 | ||
| Selecting Treatment Units | 00:01:00 | ||
| Select Discrete Control Variables | 00:02:00 | ||
| Select Continuous Control Variables | 00:02:00 | ||
| Run Test | 00:03:00 | ||
| Filter & Calculate Date Fields | 00:03:00 | ||
| Weekly Store Traffic Data | 00:02:00 | ||
| Create Discrete Data Table | 00:01:00 | ||
| Store List Data | 00:02:00 | ||
| Sales Data Solution | 00:01:00 | ||
| Preparing Control and Treatment Units | 00:02:00 | ||
| Performing the Analysis | 00:04:00 | ||
| Conclusion | 00:01:00 | ||
| Assessment | |||
| Submit Your Assignment | 00:00:00 | ||
| Certification | 00:00:00 | ||
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