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In recent time, most of the game apps are free to play as the users are searching for a simple and entertaining game without the option of purchase. However, you can add some features to your game app that needs investment. You can encourage people to buy the additional features.

The [course_title] focuses on the practical strategies for monetisation and guides you to design games that produce sustainable revenue over the long-term.


This course does not involve any written exams. Students need to answer 5 assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Each answer needs to be 200 words (1 Page). Once the answers are submitted, the tutor will check and assess the work.


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Course Credit: Amazon via Udacity

Course Curriculum

Lesson 1: Engagement
Intro to Monetization 00:01:00
Course Roadmap 00:01:00
Importance of Engagement 00:01:00
Why Is Engagement Important? 00:01:00
Measuring Engagement 00:05:00
What Is Considered “Good” Retention? 00:01:00
Game Sessions and Player Retention 00:02:00
In-App Purchases Over Time 00:01:00
What Makes Your Favorite Game Addicting? 00:01:00
Target Audience 00:10:00
Game Pace and Difficulty 00:02:00
Most Important Aspect of Difficulty 00:02:00
Ways to Create Competition 00:01:00
Competition and Achievements 00:02:00
Whispersync 00:01:00
Easy Restart 00:01:00
Making a Game Easier to Access 00:01:00
Importance of Fans 00:01:00
Integrating with Social Networks 00:01:00
Strong Player Community 00:02:00
Encouraging the Creation of Game Content 00:01:00
Content Creation 00:01:00
Conclusion 00:01:00
Lesson 2: Monetization Models
Intro to Monetization Models 00:01:00
Premium Games 00:01:00
Freemium, Premium, or Both? 00:01:00
Mobile Ads 00:01:00
Types of Mobiles Ads 00:01:00
Set up Android Studio for Ads 00:01:00
Let’s Code Our Own Interstitial Ad 00:03:00
Coding a Banner Ad 00:04:00
In-App Purchases 00:01:00
Match the In-App Purchases 00:01:00
In Game Currencies 00:01:00
Matching In Game Currencies 00:01:00
Being Clear About Value 00:01:00
Improving In-App Purchases 00:01:00
The Importance of Clarity 00:01:00
Amazon Underground 00:02:00
Alternative Revenue and Merchandise 00:01:00
Benefits of Creating Merchandise 00:01:00
Conclusion 00:01:00
Lesson 3: Best Publishing Practices
Intro to Publishing Best Practices 00:01:00
Minimum Viable Product 00:02:00
Features in a Minimum Viable Product 00:01:00
Analyzing feedback 00:01:00
A/B Testing 00:03:00
A/B Testing Scenario 00:01:00
Design Considerations for the App Store 00:01:00
Naming Your Game 00:01:00
Choosing Keywords 00:01:00
Popular Game Icons 00:01:00
Designing a Game Icon 00:01:00
Screenshots and Game Description 00:01:00
Improve These Screenshots 00:01:00
Localization 00:01:00
Strings Going Global! 00:04:00
Importance of Localization 00:01:00
Conclusion 00:01:00
Submit Your Assignment 00:00:00
Certification 00:00:00

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