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There is nothing more powerful than an idea whose time has come. The aim of this course is to help you materialize your game-changing idea and transform it into a product that you can build a business around. Product Design blends theory and practice to teach you the product validation, UI/UX practices, Google’s Design Sprint and the process for setting and tracking the actionable metrics.


This course does not involve any written exams. Students need to answer 5 assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Each answer needs to be 200 words (1 Page). Once the answers are submitted, the tutor will check and assess the work.


Edukite courses are free to study. To successfully complete a course you must submit all the assignment of the course as part of assessment. Upon successful completion of a course, you can choose to make your achievement formal by obtaining your Certificate at a cost of £49. Having an Official Edukite Certification is a great way to celebrate and share your success. You can:

  • Add the certificate to your CV or resume and brighten up your career
  • Show it to prove your success

Course Credit: Udacity

Course Curriculum

Ideation & Validation
The Path to Building Great Products 00:01:00
Startup Introduction: Optimizely 00:02:00
Startup Introduction: Locket 00:04:00
Instructor Introductions 00:01:00
The Entrepreneur’s Mindset: Locket 00:03:00
The Entrepreneur’s Mindset: Optimizely 00:03:00
Product Course Overview 00:01:00
What’s the Big Idea? 00:01:00
Types of Ideas 00:02:00
Observe and Listen for Problems 00:01:00
Aaron Harris on Business Ideas 00:05:00
One Idea You Can Use 00:01:00
Nir Eyal on Hooked 00:06:00
Nir Eyal on Pain Killers & Vitamins 00:02:00
Aaron Harris on Pain Killers & Vitamins 00:03:00
Aaron Harris on Growing Markets 00:04:00
The Morality of Manipulation 00:06:00
Product Design: Applying Hooked Model 00:02:00
From Ideation to Validation 00:01:00
What is User Research? 00:04:00
Aaron Harris on Early User Research 00:04:00
The How of User Research 00:03:00
Innovation Endeavors on Validation 00:04:00
Harpinder on Markets & Competition 00:03:00
Know What You’re Up Against 00:02:00
How to Refine the Idea 00:01:00
Aaron Harris on Being a Founder 00:05:00
Pete Koomen on Being a Founder 00:01:00
Ideation and Validation Recap 00:00:00
UX and UI
User Experience and Interaction Overview 00:01:00
Designing Flows and User Testing 00:05:00
Different Types of Design 00:03:00
Material Design 00:03:00
Accessible Design 00:05:00
Accessibility Basics 00:03:00
Accessible Products & Guidelines 00:04:00
Designing for All Users: Accessibility 00:03:00
Personas and Accessibility 00:05:00
Optimizely and the User Experience 00:02:00
Locket and the User Experience 00:03:00
Course Map Revisited 00:01:00
User Experience Components 00:01:00
Sign Ups and Onboarding 00:01:00
Payment Forms 00:02:00
Notifications 00:03:00
Nir Eyal on Good Notifications 00:02:00
User Feedback and Ratings 00:02:00
Design Thinking at Optimizely 00:02:00
Design Thinking at Locket 00:02:00
Bringing Design to the Product 00:01:00
Nir Eyal on Hooked Model & Product Hunt 00:05:00
User Experience and Design Recap 00:01:00
Design Sprint
Introduction to Design Sprints 00:01:00
Design Sprints at Locket 00:02:00
Design Sprint Overview 00:06:00
Planning the Design Sprint 00:03:00
Stages of the Design Sprint 00:02:00
Understand Stage 00:04:00
Understand Stage Activities 00:04:00
Define Stage 00:05:00
Diverge Stage 00:02:00
Decide Stage 00:03:00
Prototype Stage 00:03:00
Validate Stage 00:07:00
Advice for Running Design Sprints 00:01:00
Course Map Revisited 002 00:01:00
Key Metrics
Key Metrics Overview 00:01:00
Common Metrics 00:05:00
The HEART Framework 00:02:00
Aaron Harris on Key Metrics 00:03:00
Optimizely and Key Metrics 00:03:00
Locket and Key Metrics 00:03:00
Aaron Harris: Bad Metrics and E&R 00:01:00
Optimizely and Vanity Metrics 00:02:00
Locket and Vanity Metrics 00:01:00
Collecting and Accessing Data on Metrics 00:02:00
Optimizely – When A/B Test 00:02:00
Actionable Metrics and Launch 00:05:00
Course Map Conclusion 00:01:00
Key Metrics Recap 00:01:00
Submit Your Assignment 00:00:00
Certification 00:00:00

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