Master the useful techniques of marketing strategy
The purpose of the [course_title] course is to familiarise you with the practical methods of marketing along with the application used by the successful business organisations.
The course is designed for the people who want to work as consultants, investment analysts, entrepreneurs, or product managers. Throughout the [course_title] course, you will learn to identify, evaluate, and develop marketing strategies based on your company’s goal. Next, the course focuses on the firm’s opportunities and how to anticipate competitive dynamics. Finally, you will learn to analyse the sustainability of competitive advantages.
Assessment
This course does not involve any written exams. Students need to answer 5 assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Each answer needs to be 200 words (1 Page). Once the answers are submitted, the tutor will check and assess the work.
Certification
Edukite courses are free to study. To successfully complete a course you must submit all the assignment of the course as part of assessment. Upon successful completion of a course, you can choose to make your achievement formal by obtaining your Certificate at a cost of £49.
Having an Official Edukite Certification is a great way to celebrate and share your success. You can:
- Add the certificate to your CV or resume and brighten up your career
- Show it to prove your success
Course Credit: MIT
Course Curriculum
| Module 01 | |||
| Introduction | 00:10:00 | ||
| Coors. Harvard Business School Case #9-388-014 | 00:10:00 | ||
| Prelude. Harvard Business School Case #9-373-052 | 00:10:00 | ||
| Nintendo & Sega. Harvard Business School Cases #9-795-102 & 9-795-103 | 00:10:00 | ||
| Browser Wars. Harvard Business School Case #9-798-094. | 00:10:00 | ||
| EMI and the CT-scanner (A). Harvard Business School Case #9-383-194. | 00:10:00 | ||
| Nutrasweet (A-G). Harvard Business School Cases #9-794-079,…,085 (B-G given out in class) | 00:10:00 | ||
| Flightsafety (A-B). Harvard Business School Cases #9-799-113 & 9-799-114 (B given out in class) | 00:10:00 | ||
| Wal-Mart Stores, Inc. Harvard Business School Case #9-794-024. | 00:10:00 | ||
| Marks and Spencer. Harvard Business School Cases #9-391-089 and 9-391-090. | 00:10:00 | ||
| Module 02 | |||
| Southwest Airlines (A). Harvard Business School Case #9-575-060. PDF 1 | 00:10:00 | ||
| Southwest Airlines (A). Harvard Business School Case #9-575-060. PDF 2 | 00:10:00 | ||
| Head Ski. Harvard Business School Case #6-313-120. PDF 1 | 00:10:00 | ||
| Head Ski. Harvard Business School Case #6-313-120. PDF 2 | 00:10:00 | ||
| Complaint Letters. | 00:10:00 | ||
| SAS (A). Harvard Business School Case #593-001-1. | 00:10:00 | ||
| Fox. Harvard Business School Case #9-387-096. | 00:10:00 | ||
| E-trade. Stanford Case #M-286. | 00:10:00 | ||
| Costco Companies. Harvard Business School Case #9-599-041. | 00:10:00 | ||
| Newell. Harvard Business School Case #N9-799-139. | 00:10:00 | ||
| Assessment | |||
| Submit Your Assignment | 00:00:00 | ||
| Certification | 00:00:00 | ||
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