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The [course_title] is designed to equip you with all the strategic skills you need to compile, plan, measure and optimize a comprehensive marketing strategy for your business. It will introduce you to the principles of positioning a business service and how positioning strategies can be used to correctly position a service in the marketplace. You will learn how to develop an effective positioning strategy for a business service and more.


This course does not involve any written exams. Students need to answer 5 assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Each answer needs to be 200 words (1 Page). Once the answers are submitted, the tutor will check and assess the work.


Edukite courses are free to study. To successfully complete a course you must submit all the assignment of the course as part of the assessment. Upon successful completion of a course, you can choose to make your achievement formal by obtaining your Certificate at a cost of £49.

Having an Official Edukite Certification is a great way to celebrate and share your success. You can:

  • Add the certificate to your CV or resume and brighten up your career
  • Show it to prove your success


Course Credit: Open Culture

Course Curriculum

A further review of technical analysis 00:38:00
Additional Options Concepts, Comparison of Futures and Options Trading 00:43:00
Black-Scholes continued, the Delta Effect 00:30:00
Black-Scholes options pricing, volatility defined 00:46:00
Course outline, futures markets history and market mechanics 00:45:00
Demand for storage and foreign currency trading 00:47:00
Eurodollars 00:47:00
Function of futures and options markets, market mechanics 00:50:00
Futures contracts 00:48:00
Futures price forecasting 00:48:00
Hedging continued 00:47:00
Hedging risk vs. return, diversification and options on futures 00:45:00
Hedging using Options 00:48:00
Intertemporal commodity pricing, storage and how it affects a market 00:50:00
Intertemporal pricing theory 00:49:00
Introduction to hedging with futures 00:49:00
Options contracts and market history 00:47:00
Options on futures continued, with examples 00:44:00
Options pricing and put-call parity, intro to arbitrage 00:48:00
Options trades 00:44:00
Options Trades Examples, Course Review 00:31:00
Pricing financials 00:54:00
Reading futures contract price quote tables 00:49:00
Technical market analysis 00:47:00
Treasury-bond-futures trading and a video of action on the trading floor 00:35:00
Submit Your Assignment 00:00:00
Certification 00:00:00

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