This course teaches you how to optimize your current digital assets, handling your various digital channels like email, mobile, social and web marketing and finally you will learn how to synthesize all those channels and your existing assets.
The course consists of four modules and two lessons per module. The first one focuses on optimizing your digital assets whereas the second module focuses on online advertising and video marketing.
Assessment
This course does not involve any written exams. Students need to answer 5 assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Each answer needs to be 200 words (1 Page). Once the answers are submitted, the tutor will check and assess the work.
Certification
Edukite courses are free to study. To successfully complete a course you must submit all the assignment of the course as part of the assessment. Upon successful completion of a course, you can choose to make your achievement formal by obtaining your Certificate at a cost of £49.
Having an Official Edukite Certification is a great way to celebrate and share your success. You can:
- Add the certificate to your CV or resume and brighten up your career
- Show it to prove your success
Course Credit: Coursera
Course Curriculum
| Module 01 | |||
| Welcome to Digital Marketing Channels Planning | 00:02:00 | ||
| Digital Marketing – Lesson Objectives | 00:01:00 | ||
| Digital Marketing – Understanding UX Design | 00:03:00 | ||
| Digital Marketing – Core Principles of UX Design | 00:09:00 | ||
| Digital Marketing – Mobile UX | 00:04:00 | ||
| Digital Marketing – Design Steps | 00:04:00 | ||
| Digital Marketing – Web Design and Development | 00:06:00 | ||
| Digital Marketing – Writing for Digital | 00:08:00 | ||
| Digital Marketing – What We’ve Learned | 00:01:00 | ||
| Digital Marketing – Lesson Objectives | 00:01:00 | ||
| Digital Marketing – Overview of SEO | 00:04:00 | ||
| Digital Marketing – SEO Nuts & Bolts | 00:09:00 | ||
| Digital Marketing – SEM Overview | 00:11:00 | ||
| Digital Marketing – Online Advertising Overview | 00:04:00 | ||
| Module 02 | |||
| Digital Marketing – Types of Display Advertising | 00:05:00 | ||
| Digital Marketing – Buying Online Advertising | 00:08:00 | ||
| Digital Marketing – How to Run An Online Ad Campaign | 00:04:00 | ||
| Digital Marketing – What We’ve Learned | 00:01:00 | ||
| Digital Marketing – Lesson Objectives | 00:05:00 | ||
| Digital Marketing – Video Production | 00:04:00 | ||
| Digital Marketing – Promoting Your Video | 00:05:00 | ||
| Digital Marketing – Advantages, Challenges, and Summary | 00:02:00 | ||
| Digital Marketing – What We’ve Learned | 00:01:00 | ||
| Module 03 | |||
| Digital Marketing – Social Media Channels | 00:10:00 | ||
| Digital Marketing – Tracking and Analyzing the Social Campaigns | 00:08:00 | ||
| Digital Marketing – Using Social Media to Solve Business Problems | 00:09:00 | ||
| Digital Marketing – Creating A Social Media Strategy | 00:07:00 | ||
| Digital Marketing – Documents and Processes | 00:07:00 | ||
| Digital Marketing – Email Strategy and Planning | 00:10:00 | ||
| Digital Marketing – Email Marketing, Step By Step | 00:06:00 | ||
| Digital Marketing – Advantages and Challenges | 00:03:00 | ||
| Digital Marketing – What We’ve Learned | 00:01:00 | ||
| Module 04 | |||
| Digital Marketing – Introduction to Mobile | 00:04:00 | ||
| Digital Marketing – Mobile Messaging Channels | 00:07:00 | ||
| Digital Marketing – Mobile Commerce | 00:07:00 | ||
| Digital Marketing – Wrapping up Mobile | 00:03:00 | ||
| Digital Marketing – What We’ve Learned | 00:01:00 | ||
| Digital Marketing – Integrated Digital Marketing | 00:06:00 | ||
| Digital Marketing – Optimizing Your Plan | 00:04:00 | ||
| Digital Marketing – Best Practices | 00:11:00 | ||
| Assessment | |||
| Submit Your Assignment | 00:00:00 | ||
| Certification | 00:00:00 | ||
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