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This course teaches you how to optimize your current digital assets, handling your various digital channels like email, mobile, social and web marketing and finally you will learn how to synthesize all those channels and your existing assets.

The course consists of four modules and two lessons per module. The first one focuses on optimizing your digital assets whereas the second module focuses on online advertising and video marketing.


This course does not involve any written exams. Students need to answer 5 assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Each answer needs to be 200 words (1 Page). Once the answers are submitted, the tutor will check and assess the work.


Edukite courses are free to study. To successfully complete a course you must submit all the assignment of the course as part of the assessment. Upon successful completion of a course, you can choose to make your achievement formal by obtaining your Certificate at a cost of £49.

Having an Official Edukite Certification is a great way to celebrate and share your success. You can:

  • Add the certificate to your CV or resume and brighten up your career
  • Show it to prove your success


Course Credit: Coursera

Course Curriculum

Module 01
Welcome to Digital Marketing Channels Planning 00:02:00
Digital Marketing – Lesson Objectives 00:01:00
Digital Marketing – Understanding UX Design 00:03:00
Digital Marketing – Core Principles of UX Design 00:09:00
Digital Marketing – Mobile UX 00:04:00
Digital Marketing – Design Steps 00:04:00
Digital Marketing – Web Design and Development 00:06:00
Digital Marketing – Writing for Digital 00:08:00
Digital Marketing – What We’ve Learned 00:01:00
Digital Marketing – Lesson Objectives 00:01:00
Digital Marketing – Overview of SEO 00:04:00
Digital Marketing – SEO Nuts & Bolts 00:09:00
Digital Marketing – SEM Overview 00:11:00
Digital Marketing – Online Advertising Overview 00:04:00
Module 02
Digital Marketing – Types of Display Advertising 00:05:00
Digital Marketing – Buying Online Advertising 00:08:00
Digital Marketing – How to Run An Online Ad Campaign 00:04:00
Digital Marketing – What We’ve Learned 00:01:00
Digital Marketing – Lesson Objectives 00:05:00
Digital Marketing – Video Production 00:04:00
Digital Marketing – Promoting Your Video 00:05:00
Digital Marketing – Advantages, Challenges, and Summary 00:02:00
Digital Marketing – What We’ve Learned 00:01:00
Module 03
Digital Marketing – Social Media Channels 00:10:00
Digital Marketing – Tracking and Analyzing the Social Campaigns 00:08:00
Digital Marketing – Using Social Media to Solve Business Problems 00:09:00
Digital Marketing – Creating A Social Media Strategy 00:07:00
Digital Marketing – Documents and Processes 00:07:00
Digital Marketing – Email Strategy and Planning 00:10:00
Digital Marketing – Email Marketing, Step By Step 00:06:00
Digital Marketing – Advantages and Challenges 00:03:00
Digital Marketing – What We’ve Learned 00:01:00
Module 04
Digital Marketing – Introduction to Mobile 00:04:00
Digital Marketing – Mobile Messaging Channels 00:07:00
Digital Marketing – Mobile Commerce 00:07:00
Digital Marketing – Wrapping up Mobile 00:03:00
Digital Marketing – What We’ve Learned 00:01:00
Digital Marketing – Integrated Digital Marketing 00:06:00
Digital Marketing – Optimizing Your Plan 00:04:00
Digital Marketing – Best Practices 00:11:00
Submit Your Assignment 00:00:00
Certification 00:00:00

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