Digital technology has rapidly evolved in the last decade, and so too has the way people communicate. Businesses can no longer rely solely on traditional business models to build brand awareness. This course will teach you about this shift and how it has altered the way brands communicate with their audiences, the challenges of managing a digital brand and how rich and compelling content.
Course Curriculum
| We are Social’s STA Travel: Wander Australia | 00:02:00 | ||
| Video: Chantelle Cox | 00:09:00 | ||
| Module 4 summary video | 00:02:00 | ||
| Welcome | 00:02:00 | ||
| Welcome | 00:01:00 | ||
| Adam Marshall | 00:06:00 | ||
| Socialnomics 2018 | 00:02:00 | ||
| The Best Augmented Reality Campaigns | 00:02:00 | ||
| How does Technology Change Behaviour? | 00:03:00 | ||
| The End of Advertising | 00:10:00 | ||
| NESCAFE co-creation consumer contest | 00:04:00 | ||
| NESCAFE co-creation Consumer Winner #1 | 00:01:00 | ||
| 2015 A Year in Change | 00:03:00 | ||
| : Nicole Cikarela | 00:08:00 | ||
| Module 1 summary video | 00:02:00 | ||
| Welcome | 00:01:00 | ||
| History of content marketing? | 00:01:00 | ||
| : Asaf Hochman | 00:10:00 | ||
| Gatorade – Secrets to Victory | 00:01:00 | ||
| Red Bull Content Marketing Media Company | 00:04:00 | ||
| GoPro branded content | 00:10:00 | ||
| Asaf Hochman part 2 | 00:08:00 | ||
| Asaf Hochman Part 3 | 00:03:00 | ||
| Chris Amson | 00:10:00 | ||
| : Asaf Hochman part 4 | 00:04:00 | ||
| Module 2 summary video | 00:02:00 | ||
| . Hunger Games content champions | 00:03:00 | ||
| 2. Nike – Find your Greatness | 00:04:00 | ||
| Welcome | 00:01:00 | ||
| What is SEO? | 00:05:00 | ||
| Ryan Malone | 00:08:00 | ||
| Mario Kart 8 and Mercedes Advert (Japan) | 00:01:00 | ||
| Dumb Ways To Die public service announcement (video) | 00:03:00 | ||
| Promo video for the Dumb Ways to Die advergame | 00:03:00 | ||
| Tara Heath | 00:04:00 | ||
| Module 3 summary video | 00:02:00 | ||
| Welcome | 00:01:00 | ||
| The secret to brand advocates | 00:02:00 | ||
| How to earn the amplification of influencers | 00:09:00 | ||
| UNICEF Tap project | 00:04:00 | ||
| : Catherine Williams | 00:04:00 | ||
| Crowdsourcing | 00:04:00 | ||
| : Tina Allan, BDDO (New York) | 00:04:00 | ||
| Curtin Social Listening in The Agency | 00:06:00 | ||
| Gatorade mission control | 00:01:00 | ||
| Assessment | |||
| Submit Your Assignment | 00:00:00 | ||
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