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Senior citizen usually have special needs as they go through physiological and psychological changes.

This course will introduce you to conceptual framework for planning, organizing and delivering services to the elderly. You will build the ability to define the major physical, mental changes and health problems that accompany aging. You will evaluate various models of service delivery, including their relevance to current political and social conditions and the demographics of aging, the role of financing and the evolving marketplace


This course does not involve any written exams. Students need to answer 5 assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Each answer needs to be 200 words (1 Page). Once the answers are submitted, the tutor will check and assess the work.


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Course Credit: JHSPH Open

Course Curriculum

Module: 01
Lecture 1 Impacts of Aging on the Marketplace 00:15:00
Lecture 2 Demographics THE Market Driver 00:15:00
Lecture 3 Models of Health Care Delivery 00:15:00
Lecture 4 An Historical Overview 00:15:00
Lecture 5 The Increasing Importance of Customer Choice 00:15:00
Module: 02
Lecture 6 Financing, Reimbursement, and the Marketplace 00:20:00
Lecture 7 Service as a Distinguishing Characteristic 00:20:00
Lecture 8 Quality Management 00:15:00
Lecture 9 The Human Equation of Service Quality 00:10:00
Lecture 10 The Critical Role of Strategy 00:15:00
Module: 03
Lecture 11 The Role of Market Research 00:15:00
Lecture 12 Competitive Environment Sales and Marketing 00:15:00
Lecture 13 The Legal Environment 00:15:00
Lecture 14 The Policy Environment 00:20:00
Submit Your Assignment 00:00:00
Certification 00:00:00

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