It is not uncommon for students, executives and business owners to feel overwhelmed by the myriad of marketing solutions available today. How do you decide if social media, direct sales or perhaps event marketing is right for business? This course helps you understand how to build a brand and reach your potential and current customers in the most effective and efficient manner.
Assessment
This course does not involve any written exams. Students need to answer 5 assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Each answer needs to be 200 words (1 Page). Once the answers are submitted, the tutor will check and assess the work.
Certification
Edukite courses are free to study. To successfully complete a course you must submit all the assignment of the course as part of the assessment. Upon successful completion of a course, you can choose to make your achievement formal by obtaining your Certificate at a cost of £49.
Having an Official Edukite Certification is a great way to celebrate and share your success. You can:
- Add the certificate to your CV or resume and brighten up your career
- Show it to prove your success
Course Credit: Babson College
Course Curriculum
| Getting Started | |||
| About the Course | 00:04:00 | ||
| Professor Beth Goldstein | 00:03:00 | ||
| About Babson | 00:01:00 | ||
| Chewbacca’s Colossal Cookie Company | 00:04:00 | ||
| Week 1: Customer Discovery | |||
| Week 1 Overview | 00:11:00 | ||
| Customer Surveys | 00:12:00 | ||
| Field Research Exercise 1 | 00:07:00 | ||
| Week 1 Wrap-Up | 00:04:00 | ||
| Week 2: Marketing Mix | |||
| Week 2 Overview | 00:11:00 | ||
| Field Research Exercise 2 | 00:03:00 | ||
| Week 2 Wrap-Up | 00:04:00 | ||
| Week 3: Brand Design and Value Propositions | |||
| Week 3 Overview | 00:08:00 | ||
| Interpersonal Relationships | 00:07:00 | ||
| Field Research Exercise 3 – Rocket Pitch Design | 00:04:00 | ||
| Week 3 Wrap-Up | 00:05:00 | ||
| Week 4: Campaign Design and Measurement | |||
| Week 4 Overview – Marketing Campaign Design & Business Alignment | 00:05:00 | ||
| Metrics for Designing your Marketing Campaign | 00:09:00 | ||
| Field Research Exercise 4 – Marketing Campaign Design | 00:01:00 | ||
| Conclusion | |||
| Course Wrap Up | 00:03:00 | ||
| Assessment | |||
| Submit Your Assignment | 00:00:00 | ||
| Certification | 00:00:00 | ||
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