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It is not uncommon for students, executives and business owners to feel overwhelmed by the myriad of marketing solutions available today. How do you decide if social media, direct sales or perhaps event marketing is right for business? This course helps you understand how to build a brand and reach your potential and current customers in the most effective and efficient manner.


This course does not involve any written exams. Students need to answer 5 assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Each answer needs to be 200 words (1 Page). Once the answers are submitted, the tutor will check and assess the work.


Edukite courses are free to study. To successfully complete a course you must submit all the assignment of the course as part of the assessment. Upon successful completion of a course, you can choose to make your achievement formal by obtaining your Certificate at a cost of £49.

Having an Official Edukite Certification is a great way to celebrate and share your success. You can:

  • Add the certificate to your CV or resume and brighten up your career
  • Show it to prove your success

Course Credit:   Babson College

Course Curriculum

Getting Started
About the Course 00:04:00
Professor Beth Goldstein 00:03:00
About Babson 00:01:00
Chewbacca’s Colossal Cookie Company 00:04:00
Week 1: Customer Discovery
Week 1 Overview 00:11:00
Customer Surveys 00:12:00
Field Research Exercise 1 00:07:00
Week 1 Wrap-Up 00:04:00
Week 2: Marketing Mix
Week 2 Overview 00:11:00
Field Research Exercise 2 00:03:00
Week 2 Wrap-Up 00:04:00
Week 3: Brand Design and Value Propositions
Week 3 Overview 00:08:00
Interpersonal Relationships 00:07:00
Field Research Exercise 3 – Rocket Pitch Design 00:04:00
Week 3 Wrap-Up 00:05:00
Week 4: Campaign Design and Measurement
Week 4 Overview – Marketing Campaign Design & Business Alignment 00:05:00
Metrics for Designing your Marketing Campaign 00:09:00
Field Research Exercise 4 – Marketing Campaign Design 00:01:00
Course Wrap Up 00:03:00
Submit Your Assignment 00:00:00
Certification 00:00:00

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