Lead generation is the process to identify potential customers for the products or services of the business. This process is also important to ensure the stability of your online sales. Lead generation will involve learning about online marketing, creating newsletters and other online marketing paraphernalia to help boost your sales. This comprehensive advanced course in lead generation will enable you to learn the skills, knowledge and information of lead generation. If you are someone involved in online selling or is interested in learning about online marketing and sales, then this course is very suitable for you.
Assessment
This course does not involve any written exams. Students need to answer 5 assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Each answer needs to be 200 words (1 Page). Once the answers are submitted, the tutor will check and assess the work.
Certification
Edukite courses are free to study. To successfully complete a course you must submit all the assignment of the course as part of the assessment. Upon successful completion of a course, you can choose to make your achievement formal by obtaining your Certificate at a cost of £49.
Having an Official Edukite Certification is a great way to celebrate and share your success. You can:
- Add the certificate to your CV or resume and brighten up your career
- Show it to prove your success
Course Credit: Edukite
Course Curriculum
| Lead Generation Basics | |||
| Introduction | 01:00:00 | ||
| Way To Use Of Newsletters | 01:00:00 | ||
| Utilizing Visualization Goals | 00:30:00 | ||
| Importance of Blogs | 01:00:00 | ||
| The Extraordinary Power of Visualizing Success | 00:30:00 | ||
| Wrapping Up | 00:15:00 | ||
| Generating Leads | |||
| What Is Cold Calling | 01:00:00 | ||
| What Is SMS Marketing | 01:00:00 | ||
| Information Marketing Business | 00:30:00 | ||
| What Are Buttons | 00:15:00 | ||
| Importance of Name Cards in Business | 00:15:00 | ||
| Door to Door | 00:15:00 | ||
| Classified Ads | 00:15:00 | ||
| Networking Conventions | 01:00:00 | ||
| Kinds of Trade Shows | 00:15:00 | ||
| Home Parties | 00:15:00 | ||
| What Is Social Networking? Variety Of Social Networking | 01:00:00 | ||
| Different Between Events and Launches | 00:15:00 | ||
| Publicity | 00:15:00 | ||
| Publish A Book | 00:30:00 | ||
| Word of Mouth | 00:15:00 | ||
| What Is Blogging | 01:00:00 | ||
| What Is Blog Commenting | 00:15:00 | ||
| Article Business Marketing | 01:00:00 | ||
| Tell A Friend | 00:15:00 | ||
| Forum Business Marketing | 01:00:00 | ||
| Email Business Marketing | 00:30:00 | ||
| Social Bookmarking | 01:00:00 | ||
| YouTube Business Marketing | 01:00:00 | ||
| Yahoo! Answers | 00:15:00 | ||
| Press Releases | 00:15:00 | ||
| Benefits of Buying Banner Advertising | 00:15:00 | ||
| Online Classified Ads (Craigslist) | 00:15:00 | ||
| EBay Traffic | 00:15:00 | ||
| Organic Search Engine Traffic | 00:15:00 | ||
| Pay Per Click Advertising | 01:00:00 | ||
| Ezine Solo Ads | 00:15:00 | ||
| Podcast Traffic | 00:15:00 | ||
| Directory Submissions | 00:15:00 | ||
| Social Networking Traffic | 01:00:00 | ||
| RSS Submission | 00:15:00 | ||
| Traffic Exchange Programs | 00:15:00 | ||
| Co-Registration Leads | 00:15:00 | ||
| US Free Ads | 01:00:00 | ||
| User Generated Reviews | 00:15:00 | ||
| Viral Reports | 00:15:00 | ||
| Ad Swapping | 01:00:00 | ||
| Giveaway Events | 00:15:00 | ||
| Conclusion | 00:15:00 | ||
| Prospecting and Lead Generation | |||
| Module One – Getting Started | 00:30:00 | ||
| Module Two – Prospecting | 00:30:00 | ||
| Module Three – Traditional Marketing Methods | 01:00:00 | ||
| Module Four – New Marketing Methods | 01:00:00 | ||
| Module Five – Generating New Leads | 01:00:00 | ||
| Module Six – Avoid Common Lead Generation Mistakes | 00:30:00 | ||
| Module Seven – Educate Prospects | 00:30:00 | ||
| Module Eight – The Pipeline | 00:30:00 | ||
| Module Nine – Follow up Communication | 01:00:00 | ||
| Module Ten – Track Activity | 00:30:00 | ||
| Module Eleven – Create Customers | 01:00:00 | ||
| Module Twelve – Wrapping Up | 00:30:00 | ||
| Activities | 00:00:00 | ||
| Assessment | |||
| Submit Your Assignment | 00:00:00 | ||
| Certification | 00:00:00 | ||
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