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This course will enlighten you to the theories and strategies behind marketing analytics for an organization. It also examines how all digital tools are revolutionizing marketing.

It introduces you to the Four ‘P’s of marketing, Product, Promotion, Price and Place. This actually refers to the product that needs to be sold and how to promote it to the customers based on the price and its demand in a certain place.

Assessment

This course does not involve any written exams. Students need to answer 5 assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Each answer needs to be 200 words (1 Page). Once the answers are submitted, the tutor will check and assess the work.

Certification

Edukite courses are free to study. To successfully complete a course you must submit all the assignment of the course as part of the assessment. Upon successful completion of a course, you can choose to make your achievement formal by obtaining your Certificate at a cost of £49.

Having an Official Edukite Certification is a great way to celebrate and share your success. You can:

  • Add the certificate to your CV or resume and brighten up your career
  • Show it to prove your success

 

Course Credit: University of Illinois

Course Curriculum

Module 01
Digital Marketing – What is Marketing 00:08:00
Digital Marketing – Basic Concept Product 00:08:00
Digital Marketing – IQ Product 00:04:00
Digital Marketing – Digital Concept Co Creation, Part 1 00:04:00
Digital Marketing – Digital Concept Co Creation, Part 2 00:14:00
Digital Marketing – Digital Concept Co Creation, Part 3 00:07:00
Digital Marketing – Case Study Intro Local Motors 00:02:00
Digital Marketing – Digital Concept Doppelgänger Brands, Part 1 00:10:00
Digital Marketing – Digital Concept Doppelgänger Brands, Part 2 00:08:00
Digital Marketing – Exercise Ideas Lego com 00:06:00
Digital Marketing – Campus Spotlight John Rogers 00:10:00
Module 02
Digital Marketing – Basic Concept Promotion 00:08:00
Digital Marketing – Digital Marketing IQ Promotion 00:04:00
Digital Marketing – Digital Concept Authenticity, Part 1 00:11:00
Digital Marketing – Digital Concept Authenticity, Part 2 00:09:00
Digital Marketing – Case Study Intro Pepsi Refresh 00:03:00
Digital Marketing – Digital Concept User Generated Content, Part 1 00:10:00
Digital Marketing – Digital Concept User Generated Content, Part 2 00:08:00
Digital Marketing – Exercise Wikipedia org 00:13:00
Digital Marketing – Campus Spotlight Alan Craig 00:16:00
Digital Marketing – Basic Concept Placement 00:08:00
Digital Marketing – IQ Placement 00:03:00
Digital Marketing – Digital Concept New Retail, Part 1 00:09:00
Digital Marketing – Digital Concept New Retail, Part 2 00:09:00
Digital Marketing – Case Study Intro Threadless 00:04:00
Module 03
Digital Marketing – Digital Concept 3D Printing, Part 1 00:09:00
Digital Marketing – Digital Concept 3D Printing, Part 2 00:12:00
Digital Marketing – Exercise Thingiverse com 00:10:00
Digital Marketing – Thingiverse Exercise Follow Up 00:09:00
Digital Marketing – Video Demonstration of Printing at 3D Hubs 00:02:00
Digital Marketing – Campus Spotlight Travis Ross 00:12:00
Digital Marketing – Basic Concept Price 00:08:00
Digital Marketing – Digital Marketing IQ Price 00:03:00
Module 04
Digital Marketing – Digital Concept Pay What You Want, Part 1 00:05:00
Digital Marketing – Digital Concept Pay What You Want, Part 2 00:10:00
Digital Marketing – Case Study Intro Radiohead 00:02:00
Digital Marketing – Radiohead Case Study Follow Up 00:01:00
Digital Marketing – Digital Concept Price Comparison Tools, Part 1 00:07:00
Digital Marketing – Digital Concept Price Comparison Tools, Part 2 00:07:00
Digital Marketing – Exercise RedLaser com 00:12:00
Digital Marketing – Campus Spotlight Hari Sundaram 00:23:00
Digital Marketing – Welcome to Marketing Analytics in Theory 00:08:00
Digital Marketing – About Prof Kevin Hartman 00:04:00
Digital Marketing – The Day The Geeks Took Over, Part 1 00:06:00
Digital Marketing – The Day The Geeks Took Over, Part 2 00:10:00
Module 05
Digital Marketing – The Basics Of Web Analytics, Part 1 00:08:00
Digital Marketing – The Basics Of Web Analytics, Part 2 00:12:00
Digital Marketing – An Introduction To Web Analytics Tools, Part 1 00:07:00
Digital Marketing – An Introduction To Web Analytics Tools, Part 2 00:07:00
Digital Marketing – Where It All Begins, Part 1 00:06:00
Digital Marketing – Where It All Begins, Part 2 00:10:00
Digital Marketing – The Consumer–Brand Relationship, Part 1 00:08:00
Digital Marketing – The Consumer–Brand Relationship, Part 2 00:13:00
Digital Marketing – Data, Data, Everywhere, Part 1 00:08:00
Digital Marketing – Data, Data, Everywhere, Part 2 00:08:00
Module 06
Digital Marketing – New Media – New Data, New Opportunities, New Dangers, 1 00:05:00
Digital Marketing – New Media – New Data, New Opportunities, New Dangers, 2 00:10:00
Digital Marketing – Welcome to Marketing Analytics in Practice 00:08:00
Digital Marketing – Following the MAP, Part 1 00:08:00
Digital Marketing – Following the MAP, Part 2 00:07:00
Digital Marketing – Preparing for the Analysis Journey, Part 1 00:13:00
Digital Marketing – Preparing for the Analysis Journey, Part 2 00:07:00
Digital Marketing – Data Collection Part I Unstructured Data 00:08:00
Digital Marketing – Comments by Prof Rhiannon Clifton 00:02:00
Digital Marketing – Data Collection Part II Structured Data 00:12:00
Digital Marketing – Data Management in Practice, Part 1 00:08:00
Digital Marketing – Data Management in Practice, Part 2 00:04:00
Module 07
Digital Marketing – Insights from Digital Data Pt 1 00:12:00
Digital Marketing – Insights from Digital Data Pt 2 00:07:00
Digital Marketing – Pictures You See with Your Brain and Feel with Your Heart, Part 1 00:08:00
Digital Marketing – Pictures You See with Your Brain and Feel with Your Heart, Part 2 00:07:00
Digital Marketing Channels – The Landscape 00:07:00
Digital Marketing – Understanding Marketing as Communication 00:05:00
Digital Marketing – Marketing Communication Functions and Challenges 00:06:00
Digital Marketing – The Media and Mediums of Marketing Communication 00:03:00
Digital Marketing – Evolution of Marketing Media 00:02:00
Module 08
Digital Marketing – Marketing Communication Using Traditional Media Channels 00:02:00
Digital Marketing – Advantages and Disadvantages of Mass Marketing Communication 00:03:00
Digital Marketing – Interview Jan Slater Chief Marketing Officer 00:24:00
Digital Marketing – Understanding Digital Media 00:06:00
Digital Marketing – The Impacts of Digital Media on Human Communication 00:10:00
Digital Marketing – Defining Features of Digital Media Technologies 00:05:00
Digital Marketing – The Impacts of Digital Media on Marketing Communication 00:07:00
Digital Marketing – Interview The Trade Desk 00:19:00
Module 09
Digital Marketing – Overview of Online Display Advertising 00:07:00
Digital Marketing – Overview of Search Marketing 00:12:00
Digital Marketing – Overview of Social Media Marketing 00:13:00
Digital Marketing – Michelle Stenger Illinois Athletics 00:17:00
Digital Marketing – Content Marketing Part 1 00:07:00
Digital Marketing – Content Marketing Part 2 00:07:00
Digital Marketing – Mobile Marketing Part 1 00:11:00
Digital Marketing – Mobile Marketing Part 2 00:16:00
Digital Marketing – Out of Home OOH Marketing 00:06:00
Module 10
Digital Marketing – Direct Marketing in the Digital Era 00:04:00
Welcome to Digital Marketing Channels Planning 00:02:00
Digital Marketing – Lesson Objectives 00:05:00
Digital Marketing – Understanding UX Design 00:03:00
Digital Marketing – Core Principles of UX Design 00:09:00
Digital Marketing – Mobile UX 00:04:00
Digital Marketing – Design Steps 00:04:00
Digital Marketing – Web Design and Development 00:06:00
Digital Marketing – Writing for Digital 00:08:00
Digital Marketing – What We’ve Learned 00:01:00
Module 11
Digital Marketing – Lesson Objectives 00:01:00
Digital Marketing – Overview of SEO 00:04:00
Digital Marketing – SEO Nuts & Bolts 00:09:00
Digital Marketing – SEM Overview 00:11:00
Digital Marketing – Online Advertising Overview 00:04:00
Digital Marketing – Types of Display Advertising 00:05:00
Digital Marketing – Buying Online Advertising 00:08:00
Digital Marketing – How to Run An Online Ad Campaign 00:04:00
Digital Marketing – What We’ve Learned 00:01:00
Digital Marketing – Lesson Objectives 00:05:00
Digital Marketing – Video Production 00:04:00
Digital Marketing – Promoting Your Video 00:05:00
Digital Marketing – Advantages, Challenges, and Summary 00:02:00
Digital Marketing – What We’ve Learned 00:01:00
Module 12
Digital Marketing – Social Media Channels 00:10:00
Digital Marketing – Tracking and Analyzing the Social Campaigns 00:08:00
Digital Marketing – Using Social Media to Solve Business Problems 00:10:00
Digital Marketing – Creating A Social Media Strategy 00:07:00
Digital Marketing – Documents and Processes 00:07:00
Digital Marketing – Email Strategy and Planning 00:10:00
Digital Marketing – Email Marketing, Step By Step 00:06:00
Digital Marketing – Advantages and Challenges 00:03:00
Digital Marketing – What We’ve Learned 00:01:00
Module 13
Digital Marketing – Introduction to Mobile 00:04:00
Digital Marketing – Mobile Messaging Channels 00:07:00
Digital Marketing – Mobile Commerce 00:07:00
Digital Marketing – Wrapping up Mobile 00:03:00
Digital Marketing – What We’ve Learned 00:01:00
Digital Marketing – Integrated Digital Marketing 00:06:00
Digital Marketing – Optimizing Your Plan 00:04:00
Digital Marketing – Best Practices 00:11:00
Digital Marketing – Marketing in an Analog World – Course Introduction 00:07:00
Digital Marketing – Digital vs Analog Side 2 00:10:00
Digital Marketing – Basic Concept Domination 00:07:00
Digital Marketing – Vicarious Learning Activity Typewriter 00:05:00
Digital Marketing – Lecture 1 Efficiency Side 1 00:08:00
Digital Marketing – Lecture 1 Efficiency Side 2 00:11:00
Digital Marketing – Case Study U of I Credit Union 00:13:00
Module 15
Digital Marketing – Democracy Side 1 00:09:00
Digital Marketing – Democracy Side 2 00:11:00
Digital Marketing – Exercise Purchase Online 00:12:00
Digital Marketing – Research Insights Donna Hoffman 00:19:00
Digital Marketing – Analog Resistance – Basic Concept Resistance 00:06:00
Digital Marketing – Vicarious Learning Activity Adult Coloring Books 00:04:00
Digital Marketing – Analog Resistance -Protection Side 1 00:07:00
Digital Marketing – Analog Resistance -Protection Side 2 00:09:00
Digital Marketing – Analog Resistance -Case Study Willard Airport 00:12:00
Digital Marketing – Analog Resistance -Physicality Side 1 00:08:00
Digital Marketing – Analog Resistance -Physicality Side 2 00:11:00
Digital Marketing – Analog Resistance -Exercise Visit a Physical Store 1 00:05:00
Digital Marketing – Analog Resistance -Research Insights Markus Giesler 00:14:00
Digital Marketing – Marketing in an Analog World – Basic Concept Synergy 00:05:00
Digital Marketing – Vicarious Learning Activity Ink Hunter 00:05:00
Module 14
Digital Marketing – Glocal Side 1 00:08:00
Digital Marketing – Glocal Side 2 00:10:00
Digital Marketing – Case Study Amazon@Illinois 00:14:00
Digital Marketing – TouchTech Side 1 00:10:00
Digital Marketing – TouchTech Side 2 00:07:00
Digital Marketing – Exercise Augmented Reality App 00:07:00
Digital Marketing – Research Insights David Bell 00:23:00
Digital Marketing – Marketing in an Analog World – Basic Concept Transformation 00:07:00
Digital Marketing – Vicarious Learning Activity Thingiverse Customizer 00:07:00
Digital Marketing – Embracing Side 1 00:07:00
Digital Marketing – Embracing Side 2 00:07:00
Digital Marketing – Case Study Illinois Athletics 00:13:00
Digital Marketing – Distancing Side 1 00:09:00
Digital Marketing – Distancing Side 2 00:09:00
Digital Marketing – Exercise Visit a Physical Store 2 00:05:00
Digital Marketing – Research Insights Wayne Hoyer 00:16:00
Digital Marketing – Research Insights Wayne Hoyer 00:16:00
Assessment
Submit Your Assignment 00:00:00
Certification 00:00:00

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