Search Engines: Technology, Society, and Business. The World Wide Web brings much of the world’s knowledge into the reach of nearly everyone with a computer and an internet connection. The [course_title] will give you an understanding of the basics of how search engines work, and then explore how search engine design impacts business and culture. Topics include search advertising and auctions, search and privacy, search ranking, internationalization, anti-spam efforts, local search, peer-to-peer search, and search of blogs and online communities.
Assessment
This course does not involve any written exams. Students need to answer 5 assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Each answer needs to be 200 words (1 Page). Once the answers are submitted, the tutor will check and assess the work.
Certification
Edukite courses are free to study. To successfully complete a course you must submit all the assignment of the course as part of the assessment. Upon successful completion of a course, you can choose to make your achievement formal by obtaining your Certificate at a cost of £49.
Having an Official Edukite Certification is a great way to celebrate and share your success. You can:
- Add the certificate to your CV or resume and brighten up your career
- Show it to prove your success
Course Credit: Open Culture
Course Curriculum
Module 01 | |||
SIMS 141 – Search Engines | 01:15:00 | ||
SIMS 141 – Search, Google, and Life: Sergey Brin – Google | 00:40:00 | ||
SIMS 141 – Overview of How Search Engines Work | 01:44:00 | ||
SIMS 141 – WebSpam: Dr. Marc Najork – Microsoft Research | 00:45:00 | ||
SIMS 141 – Peter Norvig: Google, Director of Search Quality | 00:50:00 | ||
SIMS 141 – Search Advertising: Dr. Hal Varian | 00:50:00 | ||
Module 02 | |||
SIMS 141 – Intellectual Property & Search: Jason Schultz,… | 00:49:00 | ||
SIMS 141 – Peer to Peer Search: Dr. John Chuang | 00:53:00 | ||
SIMS 141 – Quality & Search: Dr. Geoffrey Nunberg | 00:52:00 | ||
SIMS 141 – Yahoo! Search: Dr. Jan Pederson & Dr. Daniel… | 00:47:00 | ||
SIMS 141 – Bradley Horowitz: Yahoo, Director of Technology | 01:25:00 | ||
Assessment | |||
Submit Your Assignment | 00:00:00 | ||
Certification | 00:00:00 |
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