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This course will provide participants with an insight into the role of technology management. It aims to develop a student’s knowledge of product innovation, technology transfer, and research & development processes.
The course provides you guidance on strategy, recognised methodologies, skills and exploitation processes. Through an in-depth study of these areas, you will be able to make fully informed decisions relating to all aspects of technology.
Assessment
This course does not involve any written exams. Students need to answer 5 assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Each answer need to be 200 words (1 Page). Once the answers are submitted, the tutor will check and assess the work.
Certification
Edukite courses are free to study. To successfully complete a course you must submit all the assignment of the course as part of assessment. Upon successful completion of a course, you can choose to make your achievement formal by obtaining your Certificate at a cost of £49.
Having an Official Edukite Certification is a great way to celebrate and share your success. You can:
- Add the certificate to your CV or resume and brighten up your career
- Show it to prove your success
Course Credit: MIT
Course Curriculum
| Module 01 | |||
| Creating, capturing, and delivering value with technology strategy | 00:20:00 | ||
| Case: eInk | 00:15:00 | ||
| Case: Apple 2006 | 00:10:00 | ||
| Industry life cycles and evolution of markets | 00:30:00 | ||
| Case: Novartis | 00:10:00 | ||
| Partnership case: Intel (A): photolithography strategy in crisis | 00:10:00 | ||
| Organizational of innovation: structure, processes and incentives | 00:30:00 | ||
| Case: Abgenix and the XenoMouse | 00:10:00 | ||
| Appropriability: uniqueness and complementary assets | 00:30:00 | ||
| Case: Ember: developing the next ubiquitous network standard | 00:05:00 | ||
| Open standards, increasing returns, and propriety control | 00:30:00 | ||
| Case: Red Hat and the Linux revolution | 00:05:00 | ||
| Module 02 | |||
| Partnership case: Google and AOL | 00:05:00 | ||
| Mid-course summary | 00:10:00 | ||
| Horizontal or vertical strategies and the evolution of the value chain | 00:10:00 | ||
| Case: Nokia, Apple iPhone, and Google phone | 00:15:00 | ||
| Case: we’ve got rhythm! Medtronic Corporation’s cardiac pacemaker business | 00:00:00 | ||
| Case: Toyota Motor corporation: launching Prius | 00:15:00 | ||
| Organizational dynamics: overload, time-pacing, simple rules, and probing | 00:05:00 | ||
| Partnership case: Alza/Ciba (1): structuring a deal? | 00:45:00 | ||
| Partnership case: Alza/Ciba (2): managing the relationship, 1977-1979 | 00:10:00 | ||
| Case: Kodak and the digital revolution (A) | 00:10:00 | ||
| Conclusions and reflections | 01:00:00 | ||
| Assessment | |||
| Submit Your Assignment | 00:00:00 | ||
| Certification | 00:00:00 | ||
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