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This course will provide participants with an insight into the role of technology management. It aims to develop a student’s knowledge of product innovation, technology transfer, and research & development processes.

The course provides you guidance on strategy, recognised methodologies, skills and exploitation processes. Through an in-depth study of these areas, you will be able to make fully informed decisions relating to all aspects of technology.


This course does not involve any written exams. Students need to answer 5 assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Each answer need to be 200 words (1 Page). Once the answers are submitted, the tutor will check and assess the work.


Edukite courses are free to study. To successfully complete a course you must submit all the assignment of the course as part of assessment. Upon successful completion of a course, you can choose to make your achievement formal by obtaining your Certificate at a cost of £49.

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Course Credit: MIT

Course Curriculum

Module 01
Creating, capturing, and delivering value with technology strategy 00:20:00
Case: eInk 00:15:00
Case: Apple 2006 00:10:00
Industry life cycles and evolution of markets 00:30:00
Case: Novartis 00:10:00
Partnership case: Intel (A): photolithography strategy in crisis 00:10:00
Organizational of innovation: structure, processes and incentives 00:30:00
Case: Abgenix and the XenoMouse 00:10:00
Appropriability: uniqueness and complementary assets 00:30:00
Case: Ember: developing the next ubiquitous network standard 00:05:00
Open standards, increasing returns, and propriety control 00:30:00
Case: Red Hat and the Linux revolution 00:05:00
Module 02
Partnership case: Google and AOL 00:05:00
Mid-course summary 00:10:00
Horizontal or vertical strategies and the evolution of the value chain 00:10:00
Case: Nokia, Apple iPhone, and Google phone 00:15:00
Case: we’ve got rhythm! Medtronic Corporation’s cardiac pacemaker business 00:00:00
Case: Toyota Motor corporation: launching Prius 00:15:00
Organizational dynamics: overload, time-pacing, simple rules, and probing 00:05:00
Partnership case: Alza/Ciba (1): structuring a deal? 00:45:00
Partnership case: Alza/Ciba (2): managing the relationship, 1977-1979 00:10:00
Case: Kodak and the digital revolution (A) 00:10:00
Conclusions and reflections 01:00:00
Submit Your Assignment 00:00:00
Certification 00:00:00

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