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This course will provide participants with an insight into the role of technology management. It aims to develop a student’s knowledge of product innovation, technology transfer, and research & development processes.
The course provides you guidance on strategy, recognised methodologies, skills and exploitation processes. Through an in-depth study of these areas, you will be able to make fully informed decisions relating to all aspects of technology.
This course does not involve any written exams. Students need to answer 5 assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Each answer need to be 200 words (1 Page). Once the answers are submitted, the tutor will check and assess the work.
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Course Credit: MIT
|Creating, capturing, and delivering value with technology strategy||00:20:00|
|Case: Apple 2006||00:10:00|
|Industry life cycles and evolution of markets||00:30:00|
|Partnership case: Intel (A): photolithography strategy in crisis||00:10:00|
|Organizational of innovation: structure, processes and incentives||00:30:00|
|Case: Abgenix and the XenoMouse||00:10:00|
|Appropriability: uniqueness and complementary assets||00:30:00|
|Case: Ember: developing the next ubiquitous network standard||00:05:00|
|Open standards, increasing returns, and propriety control||00:30:00|
|Case: Red Hat and the Linux revolution||00:05:00|
|Partnership case: Google and AOL||00:05:00|
|Horizontal or vertical strategies and the evolution of the value chain||00:10:00|
|Case: Nokia, Apple iPhone, and Google phone||00:15:00|
|Case: we’ve got rhythm! Medtronic Corporation’s cardiac pacemaker business||00:00:00|
|Case: Toyota Motor corporation: launching Prius||00:15:00|
|Organizational dynamics: overload, time-pacing, simple rules, and probing||00:05:00|
|Partnership case: Alza/Ciba (1): structuring a deal?||00:45:00|
|Partnership case: Alza/Ciba (2): managing the relationship, 1977-1979||00:10:00|
|Case: Kodak and the digital revolution (A)||00:10:00|
|Conclusions and reflections||01:00:00|
|Submit Your Assignment||00:00:00|
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