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Retail marketing is an exciting area of contemporary business. This [course_title] emphasizes attracting customers to a diversity of retail forms, and the elements which facilitate informed consumer choice. You will get a sense of the legal, social and economic factors that impact the retail sector. Through this course you will develop strong foundations in specific aspects of retail marketing such as creating customer loyalty through visual merchandising, store design, price promotions, and merchandise assortment.

Assessment

This course does not involve any written exams. Students need to answer 5 assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Each answer needs to be 200 words (1 Page). Once the answers are submitted, the tutor will check and assess the work.

Certification

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Course Credit: Open Learn

Course Curriculum

Introduction 00:10:00
A Definition of Retailing 00:30:00
What is Retail Marketing? 00:30:00
Marketing Communications in Retailing 00:30:00
Conclusion 00:05:00
Assessment
Submit Your Assignment 00:00:00
Certification 00:00:00

Course Reviews

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