This course will allow you to gain an understanding of step by step approach to data analytics, data collection techniques, working knowledge of data management and analysis methods used by marketing professionals.
This course is going to have five key points which will be demonstrated to you to give a roadmap for what is going to be taught. This course gives a very heavy emphasis on digital data and practical application of analytic theory.
Assessment
This course does not involve any written exams. Students need to answer 5 assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Each answer needs to be 200 words (1 Page). Once the answers are submitted, the tutor will check and assess the work.
Certification
Edukite courses are free to study. To successfully complete a course you must submit all the assignment of the course as part of the assessment. Upon successful completion of a course, you can choose to make your achievement formal by obtaining your Certificate at a cost of £49.
Having an Official Edukite Certification is a great way to celebrate and share your success. You can:
- Add the certificate to your CV or resume and brighten up your career
- Show it to prove your success
Course Credit: University of Illinois
Course Curriculum
| Module 01 | |||
| Digital Marketing – Welcome to Marketing Analytics in Practice | 00:08:00 | ||
| Digital Marketing – Following the MAP, Part 1 | 00:08:00 | ||
| Digital Marketing – Following the MAP, Part 2 | 00:07:00 | ||
| Module 02 | |||
| Digital Marketing – Preparing for the Analysis Journey, Part 1 | 00:13:00 | ||
| Digital Marketing – Preparing for the Analysis Journey, Part 2 | 00:07:00 | ||
| Digital Marketing – Data Collection Part I Unstructured Data | 00:08:00 | ||
| Digital Marketing – Comments by Prof Rhiannon Clifton | 00:02:00 | ||
| Digital Marketing – Data Collection Part II Structured Data | 00:12:00 | ||
| Module 03 | |||
| Digital Marketing – Data Management in Practice, Part 1 | 00:08:00 | ||
| Digital Marketing – Data Management in Practice, Part 2 | 00:04:00 | ||
| Digital Marketing – Insights from Digital Data Pt 1 | 00:12:00 | ||
| Digital Marketing – Insights from Digital Data Pt 2 | 00:07:00 | ||
| Digital Marketing – Pictures You See with Your Brain and Feel with Your Heart, Part 1 | 00:08:00 | ||
| Digital Marketing – Pictures You See with Your Brain and Feel with Your Heart, Part 2 | 00:07:00 | ||
| Assessment | |||
| Submit Your Assignment | 00:00:00 | ||
| Certification | 00:00:00 | ||
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