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This course will allow you to gain an understanding of step by step approach to data analytics, data collection techniques, working knowledge of data management and analysis methods used by marketing professionals.

This course is going to have five key points which will be demonstrated to you to give a roadmap for what is going to be taught. This course gives a very heavy emphasis on digital data and practical application of analytic theory.

Assessment

This course does not involve any written exams. Students need to answer 5 assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Each answer needs to be 200 words (1 Page). Once the answers are submitted, the tutor will check and assess the work.

Certification

Edukite courses are free to study. To successfully complete a course you must submit all the assignment of the course as part of the assessment. Upon successful completion of a course, you can choose to make your achievement formal by obtaining your Certificate at a cost of £49.

Having an Official Edukite Certification is a great way to celebrate and share your success. You can:

  • Add the certificate to your CV or resume and brighten up your career
  • Show it to prove your success

 

Course Credit: University of Illinois

Course Curriculum

Module 01
Digital Marketing – Welcome to Marketing Analytics in Practice 00:08:00
Digital Marketing – Following the MAP, Part 1 00:08:00
Digital Marketing – Following the MAP, Part 2 00:07:00
Module 02
Digital Marketing – Preparing for the Analysis Journey, Part 1 00:13:00
Digital Marketing – Preparing for the Analysis Journey, Part 2 00:07:00
Digital Marketing – Data Collection Part I Unstructured Data 00:08:00
Digital Marketing – Comments by Prof Rhiannon Clifton 00:02:00
Digital Marketing – Data Collection Part II Structured Data 00:12:00
Module 03
Digital Marketing – Data Management in Practice, Part 1 00:08:00
Digital Marketing – Data Management in Practice, Part 2 00:04:00
Digital Marketing – Insights from Digital Data Pt 1 00:12:00
Digital Marketing – Insights from Digital Data Pt 2 00:07:00
Digital Marketing – Pictures You See with Your Brain and Feel with Your Heart, Part 1 00:08:00
Digital Marketing – Pictures You See with Your Brain and Feel with Your Heart, Part 2 00:07:00
Assessment
Submit Your Assignment 00:00:00
Certification 00:00:00

Course Reviews

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