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This course introduces you to data collection and analysis method used by marketing professionals, to evaluate and choose appropriate web analytics tools and techniques, understanding frameworks and approaches to measuring consumer action.

You will also learn about the opportunities and dangers that new media have introduced in marketing. It encourages you to study about marketer’s approach to web analytics with a heavy emphasis on digital data selection, identification, collection, analysis and presentation.

Assessment

This course does not involve any written exams. Students need to answer 5 assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Each answer needs to be 200 words (1 Page). Once the answers are submitted, the tutor will check and assess the work.

Certification

Edukite courses are free to study. To successfully complete a course you must submit all the assignment of the course as part of the assessment. Upon successful completion of a course, you can choose to make your achievement formal by obtaining your Certificate at a cost of £49.

Having an Official Edukite Certification is a great way to celebrate and share your success. You can:

  • Add the certificate to your CV or resume and brighten up your career
  • Show it to prove your success

 

Course Credit: University of Illinois

Course Curriculum

Module 01
Digital Marketing – Welcome to Marketing Analytics in Theory 00:08:00
Digital Marketing – About Prof Kevin Hartman 00:04:00
Digital Marketing – The Day The Geeks Took Over, Part 1 00:06:00
Digital Marketing – The Day The Geeks Took Over, Part 2 00:10:00
Module 02
Digital Marketing – The Basics Of Web Analytics, Part 1 00:08:00
Digital Marketing – The Basics Of Web Analytics, Part 2 00:12:00
Digital Marketing – An Introduction To Web Analytics Tools, Part 1 00:07:00
Digital Marketing – An Introduction To Web Analytics Tools, Part 2 00:07:00
Digital Marketing – Where It All Begins, Part 1 00:06:00
Digital Marketing – Where It All Begins, Part 2 00:10:00
Module 03
Digital Marketing – The Consumer–Brand Relationship, Part 1 00:08:00
Digital Marketing – The Consumer–Brand Relationship, Part 2 00:13:00
Digital Marketing – Data, Data, Everywhere, Part 1 00:08:00
Digital Marketing – Data, Data, Everywhere, Part 2 00:08:00
Digital Marketing – New Media – New Data, New Opportunities, New Dangers, 1 00:05:00
Digital Marketing – New Media – New Data, New Opportunities, New Dangers, 2 00:10:00
Assessment
Submit Your Assignment 00:00:00
Certification 00:00:00

Course Reviews

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