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Visual communication design combines visual design art with technology to communicate that transcends mere words or pictures into something beautiful. The course will impart knowledge on the different aspects of visual communication design, emphasizing on virtual media platform. You will understand visual cognition, which is the key factor to achieve user-friendly design. Usage of contemporary technology like, eye tracking will also be introduced as user testing tool in this course.


This course does not involve any written exams. Students need to answer 5 assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Each answer needs to be 200 words (1 Page). Once the answers are submitted, the tutor will check and assess the work.


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Course Credit: NPTEL

Course Curriculum

Lec 1 Introduction: Visual Design on Digital Paradigm 00:27:00
Lec 2 Elements of Design 00:28:00
Lec 3 Elements of Design 00:17:00
Lec 4 Principles of Design I 00:26:00
Lec 5 Principles of Design II 00:14:00
Lec 6 Types of Digital Media Technology- An Overview of the Field 00:23:00
Lec 7 Usage of Typography in Digital Media Paradigm-I 00:45:00
Lec 8 Usage of Typography in Digital Media Paradigm-II 00:45:00
Lec 9 esign Semiotics and Visual Perception- I 00:22:00
Lec 10 Design Semiotics and Visual Perception- II 00:36:00
Lec 11 Design Semiotics and Visual perception- III 00:45:00
Lec 12 Contemporary Visual Language in Design-I 00:40:00
Lec 14 Technology Advancements in Digital Media 00:23:00
Lec 15 Visual Design Methodology-I_Generic Design 00:28:00
Lec 16 Visual Design Methodology- II_Generic Design 00:34:00
Lec 17 Visual Design Methodology- III _Animation 00:46:00
Lec 18 Visual Design Methodology- IV _ Web Design 00:41:00
Lec 19 Visual Design Methodology- V _Graphic-Design 00:30:00
Lec 20 Case Studies of Visual Design on Digital Paradigm 00:00:00
Submit Your Assignment 00:00:00
Certification 00:00:00

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