Marketing communications help to define an organisation’s relationship with its customers. This [course_title], emphasises the strategic importance of such communication and its long-term effect on consumers. The course is designed to help you identify new strategic approaches and industry-current techniques that will build on your existing field-specific knowledge in marketing, advertising, or business communications. You will learn about recent developments in subjects you know well and use every day, from consumer behavior to social media to persuasive communication, and more.
This course does not involve any written exams. Students need to answer 5 assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Each answer needs to be 200 words (1 Page). Once the answers are submitted, the tutor will check and assess the work.
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Course Credit: Open Learn
|Barriers to a strategic view||00:10:00|
|The changing role of communications||00:30:00|
|The changing role of communications: customer preferences||00:10:00|
|Submit Your Assignment||00:00:00|
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