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Exploring the contribution of consumer analysis in relation to marketing strategies, this [course_title] is designed to provide you with the insight you need to gain a better understanding of consumer behavior analysis.  This course will develop your understanding of the analysis of consumer behavior, teaching you various theoretical models related to consumer psychology and research data. You can join this course if you are looking to gain further understanding of your customers and general consumer behavior.

Assessment

This course does not involve any written exams. Students need to answer 5 assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Each answer needs to be 200 words (1 Page). Once the answers are submitted, the tutor will check and assess the work.

Certification

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Course Credit: Open Culture

Course Curriculum

Mod-01 Lec-01 Introduction to the Study of Consumer Behaviour 00:57:00
Mod-01 Lec-02 Introduction to the Study of Consumer Behaviour (Contd.) 00:59:00
Mod-02 Lec-03 Market Research and Consumer Behaviour 00:57:00
Mod-02 Lec-04 Market Research and Consumer Behaviour (Contd.) 00:57:00
Mod-03 Lec-05 Market Segmentation and Positioning 00:53:00
Mod-03 Lec-06 Market Segmentation and Positioning (Contd.) 01:00:00
Mod-04 Lec-07 The Consumer Decision Making Process 00:58:00
Mod-04 Lec-08 The Consumer Decision Making Process (Contd.) 00:58:00
Mod-05 Lec-09 Models of Consumers and Models of Consumer Behaviour 00:53:00
Mod-05 Lec-10 Models of Consumers and Models of Consumer Behaviour (Contd.) 00:56:00
Mod-05 Lec-11 Models of Consumers and Models of Consumer Behaviour (Contd. ) 00:50:00
Mod-05 Lec-12 Models of Consumers and Models of Consumer Behaviour ( Contd.) 00:59:00
Mod-06 Lec-13 Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement 00:53:00
Mod-06 Lec-14 Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement (Contd.) 00:53:00
Mod-06 Lec-15 Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement (Contd. ) 00:51:00
Mod-06 Lec-16 Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement ( Contd.) 00:56:00
Mod-06 Lec-17 Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement (Contd. ) 00:54:00
Mod-07 Lec-18 Consumer Learning 01:01:00
Mod-07 Lec-19 Consumer Learning (Contd.) 00:54:00
Mod-07 Lec-20 Consumer Learning (Contd. ) 00:58:00
Mod-07 Lec-21 Consumer Learning ( Contd. ) 00:53:00
Mod-08 Lec-22 Personality, Self Concept and Self Image 00:57:00
Mod-08 Lec-23 Personality, Self Concept and Self Image (Contd.) 00:57:00
Mod-09 Lec-24 Consumer Perception, Risk and Imagery 00:56:00
Mod-09 Lec-25 Consumer Perception, Risk and Imagery (Contd.) 00:58:00
Mod-09 Lec-26 Consumer Perception, Risk and Imagery (Contd. ) 00:57:00
Mod-10 Lec-27 Consumer Attitudes 00:51:00
Mod-10 Lec-28 Consumer Attitudes (Contd.) 00:54:00
Mod-10 Lec-29 Consumer Attitudes ( Contd.) 00:51:00
Mod-11 Lec-30 Consumer Communication 01:02:00
Mod-11 Lec-31 Consumer Communication (Contd.) 01:00:00
Mod-12 Lec-32 Consumer Groups and Reference Groups 00:59:00
Mod-13 Lec-33 Family and Family Life Cycle 00:54:00
Mod-14 Lec-34 Social Class and Mobility, Lifestyle Analysis 00:58:00
Mod-15 Lec-35 Culture, Sub-Culture and Cross-Culture 00:57:00
Mod-15 Lec-36 Culture, Sub-Culture and Cross-Culture (Contd.) 01:00:00
Mod-16 Lec-37 Interpersonal Communication and Influence 00:57:00
Mod-17 Lec-38 Opinion Leadership 00:56:00
Mod-18 Lec-39 Diffusion of Innovation 00:59:00
Mod-18 Lec-40 Diffusion of Innovation (Contd.) 00:58:00
Assessment
Submit Your Assignment 00:00:00
Certification 00:00:00

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