Exploring the contribution of consumer analysis in relation to marketing strategies, this [course_title] is designed to provide you with the insight you need to gain a better understanding of consumer behavior analysis. This course will develop your understanding of the analysis of consumer behavior, teaching you various theoretical models related to consumer psychology and research data. You can join this course if you are looking to gain further understanding of your customers and general consumer behavior.
Assessment
This course does not involve any written exams. Students need to answer 5 assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Each answer needs to be 200 words (1 Page). Once the answers are submitted, the tutor will check and assess the work.
Certification
Edukite courses are free to study. To successfully complete a course you must submit all the assignment of the course as part of the assessment. Upon successful completion of a course, you can choose to make your achievement formal by obtaining your Certificate at a cost of £49.
Having an Official Edukite Certification is a great way to celebrate and share your success. You can:
- Add the certificate to your CV or resume and brighten up your career
- Show it to prove your success
Course Credit: Open Culture
Course Curriculum
Mod-01 Lec-01 Introduction to the Study of Consumer Behaviour | 00:57:00 | ||
Mod-01 Lec-02 Introduction to the Study of Consumer Behaviour (Contd.) | 00:59:00 | ||
Mod-02 Lec-03 Market Research and Consumer Behaviour | 00:57:00 | ||
Mod-02 Lec-04 Market Research and Consumer Behaviour (Contd.) | 00:57:00 | ||
Mod-03 Lec-05 Market Segmentation and Positioning | 00:53:00 | ||
Mod-03 Lec-06 Market Segmentation and Positioning (Contd.) | 01:00:00 | ||
Mod-04 Lec-07 The Consumer Decision Making Process | 00:58:00 | ||
Mod-04 Lec-08 The Consumer Decision Making Process (Contd.) | 00:58:00 | ||
Mod-05 Lec-09 Models of Consumers and Models of Consumer Behaviour | 00:53:00 | ||
Mod-05 Lec-10 Models of Consumers and Models of Consumer Behaviour (Contd.) | 00:56:00 | ||
Mod-05 Lec-11 Models of Consumers and Models of Consumer Behaviour (Contd. ) | 00:50:00 | ||
Mod-05 Lec-12 Models of Consumers and Models of Consumer Behaviour ( Contd.) | 00:59:00 | ||
Mod-06 Lec-13 Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement | 00:53:00 | ||
Mod-06 Lec-14 Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement (Contd.) | 00:53:00 | ||
Mod-06 Lec-15 Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement (Contd. ) | 00:51:00 | ||
Mod-06 Lec-16 Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement ( Contd.) | 00:56:00 | ||
Mod-06 Lec-17 Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement (Contd. ) | 00:54:00 | ||
Mod-07 Lec-18 Consumer Learning | 01:01:00 | ||
Mod-07 Lec-19 Consumer Learning (Contd.) | 00:54:00 | ||
Mod-07 Lec-20 Consumer Learning (Contd. ) | 00:58:00 | ||
Mod-07 Lec-21 Consumer Learning ( Contd. ) | 00:53:00 | ||
Mod-08 Lec-22 Personality, Self Concept and Self Image | 00:57:00 | ||
Mod-08 Lec-23 Personality, Self Concept and Self Image (Contd.) | 00:57:00 | ||
Mod-09 Lec-24 Consumer Perception, Risk and Imagery | 00:56:00 | ||
Mod-09 Lec-25 Consumer Perception, Risk and Imagery (Contd.) | 00:58:00 | ||
Mod-09 Lec-26 Consumer Perception, Risk and Imagery (Contd. ) | 00:57:00 | ||
Mod-10 Lec-27 Consumer Attitudes | 00:51:00 | ||
Mod-10 Lec-28 Consumer Attitudes (Contd.) | 00:54:00 | ||
Mod-10 Lec-29 Consumer Attitudes ( Contd.) | 00:51:00 | ||
Mod-11 Lec-30 Consumer Communication | 01:02:00 | ||
Mod-11 Lec-31 Consumer Communication (Contd.) | 01:00:00 | ||
Mod-12 Lec-32 Consumer Groups and Reference Groups | 00:59:00 | ||
Mod-13 Lec-33 Family and Family Life Cycle | 00:54:00 | ||
Mod-14 Lec-34 Social Class and Mobility, Lifestyle Analysis | 00:58:00 | ||
Mod-15 Lec-35 Culture, Sub-Culture and Cross-Culture | 00:57:00 | ||
Mod-15 Lec-36 Culture, Sub-Culture and Cross-Culture (Contd.) | 01:00:00 | ||
Mod-16 Lec-37 Interpersonal Communication and Influence | 00:57:00 | ||
Mod-17 Lec-38 Opinion Leadership | 00:56:00 | ||
Mod-18 Lec-39 Diffusion of Innovation | 00:59:00 | ||
Mod-18 Lec-40 Diffusion of Innovation (Contd.) | 00:58:00 | ||
Assessment | |||
Submit Your Assignment | 00:00:00 | ||
Certification | 00:00:00 |
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