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If you are a potential business person with lot of exciting ideas, you probably don’t have money to waste on expensive advertising like your bigger competitors can.

With the help of this course, you can start brainstorming to come up with several cheap outside-the-box marketing tricks. You may produce ideas that are tailor-made for your business and already incorporate your key values and message.


This course does not involve any written exams. Students need to answer 5 assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Each answer need to be 200 words (1 Page). Once the answers are submitted, the tutor will check and assess the work.


Edukite courses are free to study. To successfully complete a course you must submit all the assignment of the course as part of assessment. Upon successful completion of a course, you can choose to make your achievement formal by obtaining your Certificate at a cost of £49.

Having an Official Edukite Certification is a great way to celebrate and share your success. You can:

  • Add the certificate to your CV or resume and brighten up your career
  • Show it to prove your success



Course Credit: MIT

Course Curriculum

Module 01
Course Introduction and Objectives 00:30:00
Idea Generation 00:30:00
Idea filtering or sanity check 00:45:00
Idea speed dating 00:10:00
Idea refinement and team formation refinement 00:10:00
Target Customer 00:45:00
Market Segmentation 00:30:00
What can you do for your customer? 00:15:00
What can you uniquely do for your customer? 00:10:00
Competition 00:45:00
Module 02
How does your customer acquire your product 00:25:00
How do you make money off your product 00:25:00
Business plans & designing a business model 01:00:00
Sales and distribution plans 00:20:00
How do you design and build your product? 00:20:00
Financial Plan 00:30:00
Product Development 00:45:00
Legal and organizational matters 00:25:00
Scaling the business, team section & how to present a business plan 00:45:00
How to help an entrepreneurial company 00:30:00
Submit Your Assignment 00:00:00
Certification 00:00:00

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