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Without customers, your business does not exist. Marketing helps you understand your potential user
and focus your product on their needs. This course will help you organize a strategy of identifying your
perfect user, find ways to connect with them and what you will say when you find them. This course
covers research, marketing planning, execution and most importantly how to grow your customer user


This course does not involve any written exams. Students need to answer 5 assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Each answer needs to be 200 words (1 Page). Once the answers are submitted, the tutor will check and assess the work.


Edukite courses are free to study. To successfully complete a course you must submit all the assignment of the course as part of the assessment. Upon successful completion of a course, you can choose to make your achievement formal by obtaining your Certificate at a cost of £49.

Having an Official Edukite Certification is a great way to celebrate and share your success. You can:

  • Add the certificate to your CV or resume and brighten up your career
  • Show it to prove your success

Course Credit: Google

Course Curriculum

Module: 01
1 Introduction to Marketing 00:02:00
2 Market Segmentation 00:02:00
3 Behavioral and Psychographic 00:03:00
4 Demographic and Geographic 00:01:00
5 Occasional and Cultural 00:01:00
Module: 02
6 Things to Remember When Segmenting 00:01:00
7 Introducing aBARKment 00:01:00
8 Market Segmentation and Personas 00:04:00
9 Personas for Understanding Your User 00:02:00
10 Choosing your Market Segment 00:01:00
Module: 03
11 Geoffrey Moore – Plausible Segmentation 00:03:00
12 Marketing Segmentation Wrap-up 00:01:00
13 4 levels of Market Competition 00:02:00
14 Generic and Budget Competition 00:01:00
15 Competition Wrap-up, What’s Important? 00:15:00
Module: 04
16 How do you Identify your Competitors? 00:01:00
17 Advantages and Disadvantages 00:01:00
18 Competitive Analysis 00:02:00
19 Competitive Analysis Frameworks 00:03:00
Module: 05
21 Value Proposition 00:02:00
22 Value Proposition Framework 00:02:00
23 Final advice on Value proposition 00:02:00
24 Recap 00:01:00
Submit Your Assignment 00:00:00
Certification 00:00:00

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