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Without customers, your business does not exist. Marketing helps you understand your potential user
and focus your product on their needs. This course will help you organize a strategy of identifying your
perfect user, find ways to connect with them and what you will say when you find them. This course
covers research, marketing planning, execution and most importantly how to grow your customer user
base.
Assessment
This course does not involve any written exams. Students need to answer 5 assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Each answer needs to be 200 words (1 Page). Once the answers are submitted, the tutor will check and assess the work.
Certification
Edukite courses are free to study. To successfully complete a course you must submit all the assignment of the course as part of the assessment. Upon successful completion of a course, you can choose to make your achievement formal by obtaining your Certificate at a cost of £49.
Having an Official Edukite Certification is a great way to celebrate and share your success. You can:
- Add the certificate to your CV or resume and brighten up your career
- Show it to prove your success
Course Credit: Google
Course Curriculum
| Module: 01 | |||
| 1 Introduction to Marketing | 00:02:00 | ||
| 2 Market Segmentation | 00:02:00 | ||
| 3 Behavioral and Psychographic | 00:03:00 | ||
| 4 Demographic and Geographic | 00:01:00 | ||
| 5 Occasional and Cultural | 00:01:00 | ||
| Module: 02 | |||
| 6 Things to Remember When Segmenting | 00:01:00 | ||
| 7 Introducing aBARKment | 00:01:00 | ||
| 8 Market Segmentation and Personas | 00:04:00 | ||
| 9 Personas for Understanding Your User | 00:02:00 | ||
| 10 Choosing your Market Segment | 00:01:00 | ||
| Module: 03 | |||
| 11 Geoffrey Moore – Plausible Segmentation | 00:03:00 | ||
| 12 Marketing Segmentation Wrap-up | 00:01:00 | ||
| 13 4 levels of Market Competition | 00:02:00 | ||
| 14 Generic and Budget Competition | 00:01:00 | ||
| 15 Competition Wrap-up, What’s Important? | 00:15:00 | ||
| Module: 04 | |||
| 16 How do you Identify your Competitors? | 00:01:00 | ||
| 17 Advantages and Disadvantages | 00:01:00 | ||
| 18 Competitive Analysis | 00:02:00 | ||
| 19 Competitive Analysis Frameworks | 00:03:00 | ||
| Module: 05 | |||
| 21 Value Proposition | 00:02:00 | ||
| 22 Value Proposition Framework | 00:02:00 | ||
| 23 Final advice on Value proposition | 00:02:00 | ||
| 24 Recap | 00:01:00 | ||
| Assessment | |||
| Submit Your Assignment | 00:00:00 | ||
| Certification | 00:00:00 | ||
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