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Advertising is the central part of marketing. Without advertising, it will be tough for you to reach your customers. The [course_title] course teaches the techniques of advertising and helps you to create mind-blowing ads that will able to convince your customers.
Throughout the course, you will learn how to convey your message and highlights the benefits of your products to the customers instead of the product features. Then you will learn how to gain proof and trust for your ads. Finally, you will learn to create ads for your target audiences.
Assessment
This course does not involve any written exams. Students need to answer 5 assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Each answer needs to be 200 words (1 Page). Once the answers are submitted, the tutor will check and assess the work.
Certification
Edukite courses are free to study. To successfully complete a course you must submit all the assignment of the course as part of the assessment. Upon successful completion of a course, you can choose to make your achievement formal by obtaining your Certificate at a cost of £49.
Having an Official Edukite Certification is a great way to celebrate and share your success. You can:
- Add the certificate to your CV or resume and brighten up your career
- Show it to prove your success
Course Credit: Edukite
Course Curriculum
Advertising: Creating Ads | |||
What is Advertising? | 01:00:00 | ||
Emphasize Benefits, Not Features | 00:30:00 | ||
Push Their Emotional Hot Buttons | 01:00:00 | ||
Incorporating Proof and Believability | 01:00:00 | ||
The Unique Selling Proposition (USP) | 01:00:00 | ||
The Headline | 00:30:00 | ||
The More You Tell, The More You Sell | 00:30:00 | ||
Write To Be Scanned | 00:30:00 | ||
The Structure of AIDA | 00:30:00 | ||
Use Takeaway Selling to Increase the Urgency | 01:00:00 | ||
Conclusion | 00:15:00 | ||
Assessment | |||
Submit Your Assignment | 00:00:00 | ||
Certification | 00:00:00 |
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